{"slug": "the-future-is-for-everyone-muse-for-small-business", "title": "The Future Is for Everyone: Muse for Small Business", "summary": "Meta expanded its Muse personal AI agent with a collection of new skills and connectors, branded Muse for Small Business, letting owners connect Instagram professional account analytics, Facebook Pages and Meta ad accounts in a few clicks and link dozens of third-party tools including Canva. Muse is free for most of what people need, with subscription plans offered for more, and Meta says more connectors and skills are coming in the months ahead. Mulholland Grocery owner Tom Mulholland, who works about 65 hours a week, said Muse is \"taking over a few\" of the roles a small business owner has to play.", "body_md": "Earlier this month we introduced [Muse](https://about.fb.com/news/2026/09/introducing-muse-personal-ai-agent/), a personal AI agent available in the US and Canada that completes tasks on your behalf. Today, we’re expanding it with a collection of new skills and connectors inside Muse to help people run their businesses.\n\nSmall businesses have been growing on our apps for nearly two decades. They told us they’re short on hours, not ideas. So we built Muse for Small Business to help get work done with the tools they already use.\n\nTom Mulholland, owner of Mulholland Grocery in Malvern, Iowa, said, *“I work about 65 hours a week, and there are so many things where I’m the only one who can do them. I need to free up time for the work that actually makes my business money: cutting the steaks, making the sausages. I’m very good at what I do, but that doesn’t mean I’m good at all of the different roles a small business owner has to play, and Muse is taking over a few of them.”*\n\n## Built to Work With the Tools People Already Use To Run Their Businesses\n\nMuse can connect your Instagram professional account analytics, Facebook Pages, and Meta ad accounts in a few clicks, and it already understands your business: what you sell, what your brand sounds like, and what customers keep asking you about.\n\nMuse can also connect to dozens of tools that businesses already run on, so it can work with your brand, storefront, books, and customer records.\n\n**Canva co-founder and CPO, Cameron Adams** said, *“Muse is an exciting leap towards agents that genuinely help us work, create and make our lives easier. It can help you start to organise your ideas and help them take shape, but the real magic happens when it’s fully connected to your existing work, your context and your brand.  By connecting Muse with Canva, all of that becomes part of your conversations. Whether you’re launching a side hustle or polishing a presentation, your favourite Canva templates and tools are right there when you need them; helping you turn an early idea into something on-brand, editable and ready to share.”*\n\nYou can see the full list of available connectors in your Muse app settings, with more to come. Interested partners can apply at [muse.ai/platform](http://muse.ai/platform).\n\nMuse also supports custom connectors so you can plug in services we don’t support yet, which you can learn how to do [here](https://www.meta.com/help/artificial-intelligence/1687253048996149/).\n\n## What Small Businesses are Getting Done with Muse\n\nTo help you get started with Muse, we’re sharing five of our favorite Muse use cases:\n\n \n\n \n\n \n\n## Early Feedback From Small Businesses and Our Partners\n\nPeople have been testing out Muse’s new skills and connectors ahead of today. Here’s what they told us:\n\nAnd here’s what our partners are saying:\n\nMuse is free for most of what people need, in line with our vision to put superintelligence in the hands of as many people as possible. For those who want more, we’re offering [subscription plans](https://www.meta.com/help/subscriptions/1021145227643680/?srsltid=AU7gw4X4rIDrqJCDzD0BbtT-QD-CdgPcso6DYVX4Z8ENBgAaG6kkH2aM). And we’re building [AI across Meta](https://www.facebook.com/business/help/1437597841643803) to help businesses at every stage. \n\nIn the months ahead, expect more connectors, more skills, and more of the business handled for you. The future is for everyone, especially small businesses, and Muse is how they build it.", "url": "https://wpnews.pro/news/the-future-is-for-everyone-muse-for-small-business", "canonical_source": "https://about.fb.com/news/2026/09/introducing-muse-small-business/", "published_at": "2026-09-29 09:30:04+00:00", "updated_at": "2026-09-29 09:46:44.823191+00:00", "lang": "en", "topics": ["ai-agents", "ai-products", "artificial-intelligence", "generative-ai"], "entities": ["Meta", "Muse", "Muse for Small Business", "Canva", "Cameron Adams", "Tom Mulholland", "Mulholland Grocery", "Instagram"], "also_reported_by": [], "alternates": {"html": "https://wpnews.pro/news/the-future-is-for-everyone-muse-for-small-business", "markdown": "https://wpnews.pro/news/the-future-is-for-everyone-muse-for-small-business.md", "text": "https://wpnews.pro/news/the-future-is-for-everyone-muse-for-small-business.txt", "jsonld": "https://wpnews.pro/news/the-future-is-for-everyone-muse-for-small-business.jsonld"}}