The Direct Response Copy Skill — AI skill file for writing copy that converts. Works with Claude Code, Cursor, ChatGPT, Gemini, and any LLM.
type: NewsArticle
description: Instructions for installing an "AI skill file" that transforms any large language model (like ChatGPT, Claude, or Gemini) into a direct response copywriter trained on classic advertising frameworks. It details three setup methods—for coding environments like Claude Code and Cursor, for desktop apps, and for manual pasting into chat interfaces—and explains that the skill focuses on writing persuasive, human-sounding copy for landing pages, emails, and ads. The summary emphasizes that effective copy uses specific, contrast-driven headlines and storytelling to achieve conversions without feeling robotic.
date published: 2026-01-27T18:06:53+00:00
date modified: 2026-05-21T19:09:06+00:00
language: en
is accessible for free: true
article body: # The Direct Response Copy Skill **Write copy that converts. Landing pages, emails, sales copy, headlines, CTAs, social posts — anything persuasive.** This is an AI skill file. It turns any AI into a direct response copywriter trained on the frameworks of Schwartz, Hopkins, Ogilvy, Halbert, Caples, Sugarman, and Collier. Instead of getting generic AI copy, you get internet-native writing that sounds like a smart friend explaining something — while quietly deploying every persuasion principle in the book. --- ## How to use this You have three options depending on your setup. Pick whichever fits. ### Option 1: Claude Code, Cursor, Codex, or any coding agent If you use Claude Code, Cursor, Codex CLI, Windsurf, or similar: **Claude Code:** 1. Create the folder: `mkdir -p ~/.claude/skills/direct-response-copy` 2. Save this file as `SKILL.md` inside that folder 3. Restart Claude Code — the skill auto-loads 4. Just ask Claude to write copy and it'll use the skill automatically **Cursor:** 1. Create `.cursor/rules/` in your project root 2. Save this file as `direct-response-copy.mdc` inside that folder 3. The skill activates automatically when you ask for copy **Codex CLI / Gemini CLI:** 1. Save this file and append it to your `AGENTS.md` or `GEMINI.md` file 2. The AI will reference it when writing copy ### Option 2: Claude Desktop 1. Download this file (click "Raw" above, then save) 2. Open Claude Desktop → Settings → Capabilities 3. Click "Upload skill" and select the file 4. The skill auto-activates when you ask for copy, landing pages, emails, etc. ### Option 3: ChatGPT, Gemini, or any LLM (no setup needed) 1. Copy the entire content below 2. Start a new conversation in ChatGPT, Gemini, Claude.ai, or any LLM 3. Paste it as your first message with: "Use these instructions for all copy you write in this conversation:" 4. Then ask it to write whatever you need **Pro tip for ChatGPT:** Create a Custom GPT and paste this into the Instructions field. Then you have a permanent…
publisher: Web Pulse
keywords: artificial-intelligence, large-language-models, developer-tools, products, startups
mentions: Claude Code
mentions: Cursor
mentions: ChatGPT
mentions: Gemini
mentions: Schwartz
mentions: Hopkins
mentions: Ogilvy
mentions: Halbert
citation: CreativeWork