FIFA has integrated artificial intelligence into the official match ball for this year's World Cup, enabling real-time tracking and data-driven officiating. The technology, demonstrated at FIFA headquarters in Zurich, allows for instant analysis of player movements and ball positioning to support referee decisions. These innovations are fundamentally changing how the sport is played, analyzed, and officiated at the highest level.
Tech Now's Shiona McCallum visits FIFA HQ in Zurich to explore the latest technology behind the World Cup, including how AI is built into the official match ball. From data-driven decisions to real-time tracking, these innovations are reshaping how the game is played, analysed, and officiated.
This video is from Tech Now, the BBC's flagship technology programme.
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