The Consulting KPIs That Actually Matter In An AI-Driven Market Forbes Councils member Mark Orttung reports that in an AI-driven market, consulting firms should focus on KPIs such as proposal volume, win rate, and staff time efficiency, noting that a salesperson increasing from eight to 16 proposals per quarter with a better win rate and less staff time indicates meaningful results. The Consulting KPIs That Actually Matter In An AI-Driven Market By Mark Orttung, Forbes Councils MemberSource: Forbes Innovation https://www.forbes.com/innovation/ If your salesperson went from eight proposals a quarter to 16, with a better win rate and less staff time, that's a result worth noticing. Get AI news in your inbox Daily digest of what matters in AI.