Don McGuire, CMO of Qualcomm, spoke to Business Insider during the 2026 Cannes Lions Festival of Creativity, saying that talk of artificial intelligence in the enterprise is at a more realistic place.
"It's about humans and AI together that's really going to make it useful," McGuire said. "Not one or the other."
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Don McGuire, CMO of Qualcomm, spoke to Business Insider during the 2026 Cannes Lions Festival of Creativity, saying that talk of artificial intelligence in the enterprise is at a more realistic place.
"It's about humans and AI together that's really going to make it useful," McGuire said. "Not one or the other."
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businessinsider.com — original article
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