We asked 4 AI engines — ChatGPT, Perplexity, Claude, Gemini — the questions buyers actually type, about 30 Analytics & data software brands, on 2026-09-12. That is 360 answers. One name kept appearing that we never asked about: the engines volunteered Matomo against 11 of the 30 brands we measured.
Every figure below comes from those answers, and the query to re-run them is at the bottom of this page.
Not equally. Gemini named a brand in 54.4% of its answers; Perplexity managed 36.7%. That is a 17.7-point gap between two engines asked identical questions on the same day, which is the whole argument for measuring more than one.
{"type":"bar","title":"Share of answers naming a brand, by engine (Analytics & data software)","unit":"%","data":[{"label":"Gemini","value":54.4},{"label":"ChatGPT","value":47.8},{"label":"Claude","value":43.3},{"label":"Perplexity","value":36.7}],"note":"360 answers measured 2026-09-12."}
15 of the 30 brands were named by all 4 engines, and one was named by none of them (Fathom). The rest sit in between, visible to some engines and invisible to others.
The widest split was Amplitude: Claude named it in 100% of the answers we asked about it, ChatGPT in 0%. That comparison rests on the handful of questions we asked about that one brand, not on the full sample — treat it as a lead to investigate, not a law.
{"type":"bar","title":"How many engines named each brand","data":[{"label":"4 of 4 engines","value":15,"emphasis":false},{"label":"3 of 4 engines","value":6,"emphasis":false},{"label":"2 of 4 engines","value":3,"emphasis":false},{"label":"1 of 4 engines","value":5,"emphasis":false},{"label":"0 of 4 engines","value":1,"emphasis":true}],"note":"Brands, out of 30 measured."}
Brand by brand, the disagreement is easier to see than to describe. These are the 15 brands the engines split hardest on — each cell is how often that engine named that brand.
{"type":"heatmap","title":"Which engine names which brand","unit":"%","cols":["ChatGPT","Claude","Gemini","Perplexity"],"rows":[{"label":"Amplitude","cells":[0,100,66.7,66.7]},{"label":"Adobe Analytics","cells":[66.7,66.7,66.7,0]},{"label":"Everhour","cells":[66.7,0,0,0]},{"label":"Google Analytics 4","cells":[33.3,100,100,66.7]},{"label":"Heap","cells":[66.7,0,33.3,33.3]},{"label":"Mixpanel","cells":[100,100,100,33.3]},{"label":"Qlik Sense","cells":[33.3,66.7,100,33.3]},{"label":"RescueTime","cells":[66.7,0,33.3,33.3]},{"label":"TimeCamp","cells":[33.3,33.3,66.7,0]},{"label":"Domo","cells":[66.7,33.3,66.7,66.7]},{"label":"FullStory","cells":[33.3,33.3,66.7,33.3]},{"label":"Hotjar","cells":[66.7,33.3,66.7,33.3]},{"label":"Clockify","cells":[66.7,66.7,100,100]},{"label":"Contentsquare","cells":[0,0,33.3,0]},{"label":"Google Analytics","cells":[100,66.7,100,66.7]}],"note":"The 15 brands with the widest spread between engines, out of 30 measured."}
A mention is not an endorsement. Of every mention in this study, 39.6% was the engine's first recommendation, while 51.8% was the brand being offered as an alternative to something else. A brand can look visible and still only ever appear as the runner-up.
{"type":"bar","title":"What role the brand played when an engine named it","unit":"%","data":[{"label":"offered as an alternative","value":51.8,"emphasis":true},{"label":"recommended first","value":39.6,"emphasis":false},{"label":"listed in a comparison","value":7.9,"emphasis":false},{"label":"mentioned in passing","value":0.6,"emphasis":false}],"note":"Share of all mentions in this study."}
9 brands were named but never recommended first by any engine: Everhour, Harvest, Heap, Hotjar, Hubstaff, Pendo, Qlik Sense, Segment, TimeCamp. For those, visibility work is not the problem — positioning is.
Scores are a summary. These are the sentences themselves — one from each engine, about a different brand, exactly as written on 2026-09-12.
ChatGPT, on Adobe Analytics: "Adobe Analytics - Best For: Comprehensive web analytics for large enterprises. - Key Features: Advanced segmentation, real-time data, and predictive analytics."
Claude, on Amplitude: "Use tools like Google Analytics, Mixpanel, or Amplitude to track user behavior, engagement metrics, conversion rates, and funnel analysis."
Gemini, on Clockify: "Clockify is consistently recommended as a top free time tracker, suitable for individuals and small teams due to its unlimited users, projects, and basic time-tracking features."
Perplexity, on Crazy Egg: "Crazy Egg is often ranked best for simple visual heatmaps and basic optimization workflows."
Of the 164 mentions in this study, 134 were positive in tone and 1 was negative. That is 81.7% positive. Reputation management is not the problem here: when an engine has something to say about a brand it is almost always kind, and when it has nothing to say it simply leaves the brand out. The gap to close is absence, not sentiment.
The engines cited learn.g2.com more than any other source (99 citations, 2.8% of all citations in this study). But the long tail is the real story: the top 10 domains together account for only 16.9% of citations. There is no short list of sites to get listed on — the engines are reading widely.
{"type":"bar","title":"Most-cited sources across every answer","data":[{"label":"learn.g2.com","value":99},{"label":"domo.com","value":82},{"label":"skyvia.com","value":72},{"label":"thedigitalprojectmanager.com","value":65},{"label":"contentsquare.com","value":54},{"label":"toolradar.com","value":51},{"label":"g2.com","value":50},{"label":"worldmetrics.org","value":47},{"label":"myhours.com","value":44},{"label":"thoughtspot.com","value":44}],"note":"Citations counted across 360 answers. \"Engines\" column below shows how many of the 4 cited each source."}
| Source | Citations | Engines citing it |
|---|---|---|
| learn.g2.com | 99 | 3 of 4 |
| domo.com | 82 | 3 of 4 |
| skyvia.com | 72 | 3 of 4 |
| thedigitalprojectmanager.com | 65 | 3 of 4 |
| contentsquare.com | 54 | 3 of 4 |
| toolradar.com | 51 | 2 of 4 |
| g2.com | 50 | 3 of 4 |
| worldmetrics.org | 47 | 2 of 4 |
| myhours.com | 44 | 3 of 4 |
| thoughtspot.com | 44 | 3 of 4 |
These names were never in our sample — the engines volunteered them while answering about someone else. Matomo came up against 11 of the 30 brands we measured. If you are in this category, these are the brands you are being compared to whether you like it or not.
{"type":"bar","title":"Names the engines volunteered, by how many of our brands they appeared against","data":[{"label":"Matomo","value":11},{"label":"Microsoft Clarity","value":5},{"label":"ClickUp","value":4},{"label":"ThoughtSpot","value":3},{"label":"My Hours","value":3},{"label":"Todoist","value":3},{"label":"Plausible","value":3},{"label":"PostHog","value":3},{"label":"Google Data Studio","value":3},{"label":"Databricks","value":3}],"note":"Not part of the sample; named by the engines on their own."}
Visibility is the share of scored answers in which an engine named the brand. Tableau led at 100%; Fathom came last at 0%.
| Brand | Visibility | Answers naming it |
|---|---|---|
| Tableau | 100% | 12 of 12 |
| Microsoft Power BI | 92% | 11 of 12 |
| Power BI | 92% | 11 of 12 |
| Clockify | 83% | 10 of 12 |
| Google Analytics | 83% | 10 of 12 |
| Mixpanel | 83% | 10 of 12 |
| Google Analytics 4 | 75% | 9 of 12 |
| Looker | 75% | 9 of 12 |
| Toggl Track | 75% | 9 of 12 |
| Amplitude | 58% | 7 of 12 |
| Domo | 58% | 7 of 12 |
| Qlik Sense | 58% | 7 of 12 |
| Adobe Analytics | 50% | 6 of 12 |
| Hotjar | 50% | 6 of 12 |
| FullStory | 42% | 5 of 12 |
| Crazy Egg | 33% | 4 of 12 |
| Heap | 33% | 4 of 12 |
| Hubstaff | 33% | 4 of 12 |
| RescueTime | 33% | 4 of 12 |
| TimeCamp | 33% | 4 of 12 |
| Time Doctor | 25% | 3 of 12 |
| Everhour | 17% | 2 of 12 |
| Segment | 17% | 2 of 12 |
| Sisense | 17% | 2 of 12 |
| Timely | 17% | 2 of 12 |
| Contentsquare | 8% | 1 of 12 |
| Harvest | 8% | 1 of 12 |
| Paymo | 8% | 1 of 12 |
| Pendo | 8% | 1 of 12 |
| Fathom | 0% | 0 of 12 |
The raw answers are stored per brand, per engine, per question. The figures above come from:
select "brandName", "stratum", "visibility", "mentionCount" from "StudyResult" where "studyId" = 'cmtyqpr3o0003ji04bhwqpyua' order by "visibility" desc
Want the same measurement for your own brand? The free check runs this exact pipeline.
Originally published on GeoBuddy Blog.
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