The 800-Millisecond Question Your Marketing Stack Can't Answer

Forbes Councils member Neerav Vyas reports that AI agents are forcing marketers to rethink their technology stacks around real-time, composable data, with the key challenge being the 800-millisecond window in which marketing decisions must be made. Vyas argues that traditional marketing stacks, built for batch processing, cannot answer the real-time questions AI agents pose, necessitating a shift toward composable architectures that enable instant data access and action.