Summer Game Fest is here, so get ready for a lot of, 'Ugh, that game with the cool trailer used AI'

Summer Game Fest has officially begun, prompting widespread anticipation that many of the event's most visually impressive trailers will face backlash for using generative AI. The annual gaming showcase is expected to feature numerous high-profile reveals, but the use of AI in game development has become a major point of controversy among players and critics. This tension threatens to overshadow the announcements, as audiences grow increasingly vocal about their opposition to AI-generated content in the industry.

Join the club for quick access. Enter your email below and we'll send confirmation, and sign you up to our newsletter. By submitting your information, you confirm you are aged 16 or over, have read our Privacy Policy https://futureplc.com/privacy-policy/ and agree to the Terms & Conditions https://futureplc.com/future-member-terms-and-conditions/ . Geographical rules apply. Your membership journey starts here. Keep exploring and earning more as a member. Stay Ahead with PC Gamer Get the biggest gaming news, reviews, and releases straight to your inbox.