# SpaceX Woos Memphis with Half-Price Starlink Amid Data Center Controversy > Source: > Published: 2026-07-01 11:25:09+00:00 # SpaceX Woos Memphis with Half-Price Starlink Amid Data Center Controversy SpaceX is enticing Memphis residents with a 50% discount on Starlink as its AI project, Colossus, faces backlash over energy use. The offer could be a strategic move to win local support. SpaceX is making waves in Memphis, and it's not just about rockets. Residents in the area are being offered a 50% discount on Starlink. Why the generosity? The company is entrenching itself in the region with its AI project, Colossus. ## What's the Deal? Residents of Memphis can now access Starlink at half price. This isn't a limited-time offer, at least not one with a known expiration. Both new sign-ups and existing subscribers benefit from the reduced monthly rate and waived hardware fees. On paper, it's a sweet deal. ## Why Memphis? Colossus, the giant AI computing cluster, calls Memphis home. Launched in 2024, it's grown into one of the largest of its kind globally. The cluster powers [Grok](/compare/mistral-large-vs-grok-2) [training](/glossary/training) and serves the [compute](/glossary/compute) needs across Elon Musk’s enterprises. SpaceX's vice president of Starlink engineering, Michael Nicolls, highlighted the importance of local support for this massive tech endeavor, emphasizing a give-back to the community. But here's the catch: Colossus isn't without its detractors. Community groups have been vocal about its environmental impact, pointing to its hefty energy use and emissions. The data center reportedly relies on methane gas, enough to power about 280,000 homes. Environmental advocates are on alert, pushing for transparency and accountability from local officials. ## Strategy or Sincerity? Offering half-price Starlink could be SpaceX's way of smoothing relations with the locals. It's a gesture that seems to say, "We're here for you," but how genuine is it? Or is this just a strategic play to quiet concerns about the data center's environmental footprint? The expansion of Colossus into neighboring Southaven, Mississippi, suggests SpaceX's ambitions aren't slowing. The company is tight-lipped about the promotion's duration, leaving some to wonder if this is just the beginning of a broader plan to win over the region. SpaceX's move is bold, but it's not without its challenges. Can a discounted internet service really offset the scrutiny over energy consumption? if the locals buy into what SpaceX is selling. Get AI news in your inbox Daily digest of what matters in AI.