Google India and Sony Pictures Networks India are teaming up to bring Google Gemini into the new season of “Kaun Banega Crorepati?” turning the AI chatbot into an interactive knowledge companion for the long-running quiz show.
The collaboration integrates Gemini across Sony Entertainment Television and Sony LIV, weaving the AI tool into the “KBC” experience from contestant registration through general knowledge preparation. Google’s assistant will also be embedded directly within the show’s content.
On the Gemini app, users can already access step-by-step guidance on “KBC” registration requirements and criteria. Interactive challenges designed to sharpen general knowledge across a range of subjects are set to roll out soon. Registrations for the new season are now open.
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Nachiket Pantvaidya, chief content officer at Sony Pictures Networks India, said: “Through our collaboration with Google Gemini, we are bringing together the legacy of ‘KBC’ with the power of Google Gemini’s Artificial Intelligence for households across India.”
Kanika Kalra, director of marketing at Google India, added: “We hope to serve as an interactive knowledge companion for millions of households, giving viewers and aspirants an engaging, intuitive way to explore new topics, expand their preparation, and satisfy their quest for learning.”
“KBC,” India’s adaptation of “Who Wants to Be a Millionaire?” premiered in 2000 and has aired on Sony Entertainment Television since 2010. It is hosted by Amitabh Bachchan. Sony LIV, SPNI’s streaming platform, will carry the show alongside the television broadcast.
Beyond “KBC,” which is in the Hindi language, the “Who Wants to Be a Millionaire?” format has been adapted into several other Indian languages, including “Neengalum Vellalam Oru Kodi” and “Kodeeswari” in Tamil, “Meelo Evaru Koteeswarudu” in Telugu, “Kannadada Kotyadhipati” in Kannada, “Kon Hoeel Marathi Crorepati” in Marathi, “Ke Hobe Banglar Kotipoti” in Bengali, “Ningalkkum Aakaam Kodeeshwaran” in Malayalam, “Ke Bani Crorepati” in Bhojpuri, and “Kus Bani Koshur Crorepati” in Kashmiri, across various platforms. The Gemini integration partnership is currently only for the Hindi version.