Sonos is planning Ace Ultra headphones with a big AI push, report says

Sonos is developing the Sonos Ace Ultra, a premium follow-up to its 2024 Ace headphones, with an FCC filing spotted Monday indicating up to five color options and possible voice command support, according to a Bloomberg report. CEO Tom Conrad has tied the new hardware to Sonos's broader AI ambitions, including conversational computing and predictive intelligence in the home, with a September product launch planned.

Two years ago, Sonos made the leap from wireless speakers to over-ear headphones https://amzn.to/4gr0sVq . Now it sounds like Sonos is preparing a more premium, AI-infused encore. Sonos Ace Ultra headphones are on the way Chris Welch reports for Bloomberg that Sonos is developing the Sonos Ace Ultra, a higher-end follow-up to its 2024 Ace headphones. An FCC filing https://apps.fcc.gov/oetcf/eas/reports/ViewExhibitReport.cfm?mode=Exhibits&RequestTimeout=500&calledFromFrame=N&application id=6K3tmNGk7ZLTksRL9cVdGg%3D%3D&fcc id=SBVRM052&utm campaign=sonos-gets-ready-to-launch-new-ace-ultra-headphones&utm medium=referral&utm source=9to5mac spotted Monday https://www.lowpass.cc/p/sonos-ace-ultra-headphones-fcc-filing-september-launch-wifi-voice-assistant names the product and points to as many as five color options, up from the black and white finishes offered on the original model. Sonos has a September product launch planned, and the timing of the filing suggests the Ace Ultra could be part of that event. The filing also contains technical clues that the new headphones may support voice commands. Bloomberg reports that CEO Tom Conrad has acknowledged that the original headphones arrived without enough whole-home integration or differentiation in a crowded category. This time, Sonos appears to be tying the hardware more directly to its broader AI ambitions. Conrad has described the company’s opportunity as conversational computing and predictive intelligence in the home, with Sonos devices serving as hardware that can work across rooms and understand how a household lives. The company has already expanded Sonos Voice Control with Philips Hue and Lutron Caseta controls https://9to5mac.com/2026/08/06/lutron-caseta-expands-hands-free-smart-home-controls-through-sonos/ . Meanwhile, Apple’s upgraded AirPods Max 2 https://amzn.to/4hX5jyQ arrived in March with the H2 chip, stronger noise cancellation, and Live Translation. Siri AI will extend to AirPods https://www.apple.com/newsroom/2026/06/apple-unveils-next-generation-of-apple-intelligence-siri-ai-and-more/ as part of iOS 27 as well. For more on the upcoming Sonos Ace Ultra headphones, check out the Bloomberg report in full here https://www.bloomberg.com/news/articles/2026-08-11/sonos-plans-ace-ultra-headphones-and-broad-push-into-ai . Do more with your Apple products Apple AirTag 2 | Add Find My tracking to keys, bags, bikes, more https://amzn.to/4vjNWN1 AirPods 4 | Apple’s newest wireless headphones https://amzn.to/43ndewV AirPods Pro 3 | Apple’s best wireless headphones https://amzn.to/4ut3FYp Beats USB-A to USB-C Cable | The official CarPlay cable https://amzn.to/4mpKs7K FTC: We use income earning auto affiliate links. More. https://9to5mac.com/about/ affiliate our homepage http://9to5mac.com/ for all the latest news, and follow 9to5Mac on exclusive stories https://9to5mac.com/feature/exclusive/ , reviews https://9to5mac.com/guides/review/ , how-tos https://9to5mac.com/guides/how-to/ , and subscribe to our YouTube channel https://www.youtube.com/9to5mac