{"slug": "sonos-is-planning-ace-ultra-headphones-with-a-big-ai-push-report-says", "title": "Sonos is planning Ace Ultra headphones with a big AI push, report says", "summary": "Sonos is developing the Sonos Ace Ultra, a premium follow-up to its 2024 Ace headphones, with an FCC filing spotted Monday indicating up to five color options and possible voice command support, according to a Bloomberg report. CEO Tom Conrad has tied the new hardware to Sonos's broader AI ambitions, including conversational computing and predictive intelligence in the home, with a September product launch planned.", "body_md": "Two years ago, Sonos made the leap from wireless speakers to [over-ear headphones](https://amzn.to/4gr0sVq). Now it sounds like Sonos is preparing a more premium, AI-infused encore.\n\n## Sonos Ace Ultra headphones are on the way\n\nChris Welch reports for * Bloomberg* that Sonos is developing the Sonos Ace Ultra, a higher-end follow-up to its 2024 Ace headphones.\n\nAn [FCC filing](https://apps.fcc.gov/oetcf/eas/reports/ViewExhibitReport.cfm?mode=Exhibits&RequestTimeout=500&calledFromFrame=N&application_id=6K3tmNGk7ZLTksRL9cVdGg%3D%3D&fcc_id=SBVRM052&utm_campaign=sonos-gets-ready-to-launch-new-ace-ultra-headphones&utm_medium=referral&utm_source=9to5mac) [spotted Monday](https://www.lowpass.cc/p/sonos-ace-ultra-headphones-fcc-filing-september-launch-wifi-voice-assistant) names the product and points to as many as five color options, up from the black and white finishes offered on the original model.\n\nSonos has a September product launch planned, and the timing of the filing suggests the Ace Ultra could be part of that event.\n\nThe filing also contains technical clues that the new headphones may support voice commands.\n\nBloomberg reports that CEO Tom Conrad has acknowledged that the original headphones arrived without enough whole-home integration or differentiation in a crowded category.\n\nThis time, Sonos appears to be tying the hardware more directly to its broader AI ambitions.\n\nConrad has described the company’s opportunity as conversational computing and predictive intelligence in the home, with Sonos devices serving as hardware that can work across rooms and understand how a household lives.\n\nThe company has already expanded Sonos Voice Control with Philips Hue and [Lutron Caseta controls](https://9to5mac.com/2026/08/06/lutron-caseta-expands-hands-free-smart-home-controls-through-sonos/).\n\nMeanwhile, Apple’s upgraded [AirPods Max 2](https://amzn.to/4hX5jyQ) arrived in March with the H2 chip, stronger noise cancellation, and Live Translation. [Siri AI will extend to AirPods](https://www.apple.com/newsroom/2026/06/apple-unveils-next-generation-of-apple-intelligence-siri-ai-and-more/) as part of iOS 27 as well.\n\nFor more on the upcoming Sonos Ace Ultra headphones, check out the *Bloomberg *report in full [here](https://www.bloomberg.com/news/articles/2026-08-11/sonos-plans-ace-ultra-headphones-and-broad-push-into-ai).\n\n**Do more with your Apple products**\n\n[Apple AirTag 2 | Add Find My tracking to keys, bags, bikes, more](https://amzn.to/4vjNWN1)\n\n[AirPods 4 | Apple’s newest wireless headphones](https://amzn.to/43ndewV)\n\n[AirPods Pro 3 | Apple’s best wireless headphones](https://amzn.to/4ut3FYp)\n\n[Beats USB-A to USB-C Cable | The official CarPlay cable](https://amzn.to/4mpKs7K)\n\n*FTC: We use income earning auto affiliate links.* [More.](https://9to5mac.com/about/#affiliate)\n\n[our homepage](http://9to5mac.com/)for all the latest news, and follow 9to5Mac on\n\n[exclusive stories](https://9to5mac.com/feature/exclusive/),\n\n[reviews](https://9to5mac.com/guides/review/),\n\n[how-tos](https://9to5mac.com/guides/how-to/), and\n\n[subscribe to our YouTube channel](https://www.youtube.com/9to5mac)", "url": "https://wpnews.pro/news/sonos-is-planning-ace-ultra-headphones-with-a-big-ai-push-report-says", "canonical_source": "https://9to5mac.com/2026/08/11/sonos-is-planning-ace-ultra-headphones-with-a-big-ai-push-report-says/", "published_at": "2026-08-11 17:12:20+00:00", "updated_at": "2026-08-11 17:14:29.533595+00:00", "lang": "en", "topics": ["ai-products", "ai-infrastructure"], "entities": ["Sonos", "Sonos Ace Ultra", "Tom Conrad", "Bloomberg", "FCC", "Philips Hue", "Lutron Caseta", "Apple"], "alternates": {"html": "https://wpnews.pro/news/sonos-is-planning-ace-ultra-headphones-with-a-big-ai-push-report-says", "markdown": "https://wpnews.pro/news/sonos-is-planning-ace-ultra-headphones-with-a-big-ai-push-report-says.md", "text": "https://wpnews.pro/news/sonos-is-planning-ace-ultra-headphones-with-a-big-ai-push-report-says.txt", "jsonld": "https://wpnews.pro/news/sonos-is-planning-ace-ultra-headphones-with-a-big-ai-push-report-says.jsonld"}}