Solving integration woes with a hackathon

Adobe Brand Visibility, a GEO software born from Semrush's AI visibility product and Adobe's LLM Optimizer, was launched after Adobe acquired Semrush and used a three-day internal hackathon instead of a large-scale infrastructure integration to quickly deliver value to customers, according to Meryll Blanchet, Director of Engineering for Adobe Brand Visibility.

Ryan welcomes Meryll Blanchet, Director of Engineering for Adobe Brand Visibility, to chat about Adobe’s recent acquisition of Semrush, how Adobe Brand Visibility was born from Semrush’s AI visibility product and Adobe’s LLM Optimizer, and how Adobe used a three-day internal hackathon instead of a large-scale infrastructure integration to quickly deliver value to customers. Adobe Brand Visibility is a GEO software that helps companies improve their AI visibility, citations, and share of voice. You can preview the new product here.