SIA deploys over 160 AI applications in push to become leading ‘digital airline’

Singapore Airlines (SIA) has deployed over 160 artificial intelligence applications, with more than 550 potential generative AI use cases identified, as part of its push to become a leading 'digital airline'. The programme, which began in 2018 under CEO Goh Choon Phong, has improved customer satisfaction and crew scheduling, according to George Wang, senior vice-president of information technology.

SIA deploys over 160 AI applications in push to become leading ‘digital airline’ To date, the carrier has identified more than 550 potential applications for generative AI use cases SINGAPORE Improved customer satisfaction and more efficient crew scheduling are among the benefits seen by Singapore Airlines SIA from its use of artificial intelligence. The national carrier’s AI programme rests on a digital transformation that began in 2018. Then, CEO Goh Choon Phong identified AI as a “strategic value” and personally led the company-wide AI strategy. A CEO-chaired committee was subsequently formed, while the board endorsed an AI blueprint covering business value and future-of-work, said George Wang, senior vice-president of information technology. TRENDING NOW /pulse?ref=trending-now Kallang Distripark set to be redeveloped for thousands of new private homes Financial planners urge investors to consider other options as T-bills yields lose steam Car-rental firm Charlotte Vehicle allegedly owes about S$140,000 to 34 customers Too little, too late? Manila’s billion-dollar bid to ignite its sputtering EV industry