# SIA deploys over 160 AI applications in push to become leading ‘digital airline’ > Source: > Published: 2026-08-17 23:00:00+00:00 # SIA deploys over 160 AI applications in push to become leading ‘digital airline’ To date, the carrier has identified more than 550 potential applications for generative AI use cases [SINGAPORE] Improved customer satisfaction and more efficient crew scheduling are among the benefits seen by Singapore Airlines (SIA) from its use of artificial intelligence. The national carrier’s AI programme rests on a digital transformation that began in 2018. Then, CEO Goh Choon Phong identified AI as a “strategic value” and personally led the company-wide AI strategy. A CEO-chaired committee was subsequently formed, while the board endorsed an AI blueprint covering business value and future-of-work, said George Wang, senior vice-president of information technology. [TRENDING NOW](/pulse?ref=trending-now) Kallang Distripark set to be redeveloped for thousands of new private homes Financial planners urge investors to consider other options as T-bills yields lose steam Car-rental firm Charlotte Vehicle allegedly owes about S$140,000 to 34 customers Too little, too late? Manila’s billion-dollar bid to ignite its sputtering EV industry