# Show HN: Kettio – using ML to assume audience buying

> Source: <https://kettio.com>
> Published: 2026-07-08 13:19:21+00:00

There was a paper recently: "LLMs Reproduce Human Purchase Intent via Semantic Similarity Elicitation of Likert Ratings"

- The research showed models being able to reproduce purchasability via llms, which I thought was cool because i'm in the advertising space

- the question came up, can you predict which ads will also perform better?

- the answer is yes, you can also do the same with landing pages, logos, and other product shots.

- I've implemented a loop to use public data sets to test many theories on how models and now the J-space gives insight as to how to convert better.

- Let me know if you'd like the loop:)

Comments URL: [https://news.ycombinator.com/item?id=48831578](https://news.ycombinator.com/item?id=48831578)

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