Show HN: I wrote a book that teaches writing for marketing from first principles A copywriter with over a decade of experience has published an 88-page book, "Copywriting after AI," that teaches marketing writing from first principles without using any AI tools. The book contains only fundamental mental models and 44 original diagrams, deliberately excluding case studies or anecdotes to fill pages. It aims to help founders and professionals communicate effectively about their work in a noisy online environment. It's called 'Copywriting after AI' and it's 88 pages long. I used no AI to write it; I planned, edited, and wrote it myself. It contains only the fundamental mental models I've used as a copywriter for over a decade. No case studies or anecdotes to fill the pages. I made 44 diagrams to make some of the ideas more clear, using Excalidraw I love it, would recommend it . It's relevant to founders and people who need to communicate about what makes their work/software interesting. It answers questions like: - How do copywriters know they're saying something engaging? - How do copywriters continuously keep building relevant content for the same audience? - How do copywriters plan to be seen and heard on the noisy internet? You can read the first chapter here on my website: https://www.nair.sh/guides-and-opinions/marketing-under-pres... https://www.nair.sh/guides-and-opinions/marketing-under-pressure/how-do-copywriters-study-a-market You can buy it on amazon paperback/kindle or on Gumroad epub + pdf . Oh, also the cover image is a painting from over 110 years ago: 'Sailor med kikkert' by Norwegian painter Martin Aagaard. Link: https://commons.wikimedia.org/wiki/File:Martin Aagaard - Sai... https://commons.wikimedia.org/wiki/File:Martin Aagaard - Sailor med kikkert.jpg Comments URL: https://news.ycombinator.com/item?id=48280035 https://news.ycombinator.com/item?id=48280035 Points: 1 Comments: 0