{"slug": "show-hn-i-got-sick-of-sequencers-and-crms-so-i-built-this", "title": "Show HN: I got sick of sequencers and CRMs, so I built this", "summary": "Ember launched as a relationship-management tool that connects to a user's existing email inbox and CRM, reads the full relationship history, and autonomously drafts or sends the next action for each contact, according to the product's Show HN announcement. The company claims Ember can manage thousands of relationships simultaneously — each in a different deal phase — versus the few hundred a person can handle well, and it positions itself as a system of action layered on top of an existing CRM rather than a replacement or a sequence tool. Ember offers a free contact audit with one-click connection and no credit card required.", "body_md": "# Every relationship in your pipeline, handled start to finish.\n\nEmber connects to your email and CRM, understands every relationship you have, and determines the next action for each one. Then it does the work, so every deal keeps advancing, day and night.\n\n[Get your free contact audit](https://app.withember.ai/login?signup=true)\n\nConnect in one click. No card required.\n\nOne relationship: who they are, where the deal stands, what happens next.\n\n## Sync your accounts. Ember finds your best prospects.\n\nConnect the inbox and CRM you already run. Ember reads the entire history, sorts buyers from noise, and puts the people worth managing on your pipeline. This is not another CRM. No sequences to build.\n\nPipeline\n\nEmber is putting your first prospects on this board\n\nReading your mail, building your pipeline…\n\nInbox connected. First prospects on the board in under a minute.\n\n## The bottleneck isn't more contacts. It's managing the ones you have.\n\nRelationships take real effort. Your team cannot effectively manage everyone already in the pipeline, so deals sit and warm leads go cold. A person can run a few hundred relationships well. Ember works thousands at once — every one of them in a different phase, every one of them moving.\n\nEmber activity\n\n- LHNeeds youLena Hart Just nowInbound reply read, response drafted\n- CDSentClaire Dunne 1m agoAsked for space in April — send date honored today\n- SBHoldingSamir Bahl 2m agoThree touches out, backing off until there's a reason\n- RONeeds youRita Okonkwo 3m agoProposal follow-up drafted for your review\n- LMAdvancedLeo Marsh 4m agoQualified as a real buyer\n- HCManagedHannah Cho 5m agoEnriched from a forwarded intro — first move planned\n- DRManagedDev Rajan 6m agoRenewal window opening, re-engagement planned\n- MJBookedMara Jensen 7m agoKickoff scheduled with implementation\n- EQAdvancedEllis Quinn 8m agoDeal advanced to Committed\n\n…and thousands more, each handled like it's the only one\n\nLevel of touch\n\n### Many ways to advance someone. Ember picks the right one.\n\nEmail scales. Sometimes a call closes the gap. Sometimes a meeting is the move. Ember knows what works for each person, and knows your preferences for when you want to step in.\n\n#### Respond on its own\n\nEmber handles\n#### Draft for your approval\n\nEmber handles\n#### Recommend a call\n\nYou step in\n#### Recommend a meeting\n\nYou step in\n#### Escalate to a teammate\n\nYou step in\nYou retain complete oversight. Ember learns where your involvement actually adds value.\n\n## A reply comes in. The next move is already drafted.\n\nEmber reads the thread, pulls the right document, and puts a reply in your queue before you have to dig for either.\n\nInbound reply\n\nLena asks for the rollout plan ops needs\n\nEmber reads the thread\n\nHistory, commitments, and open asks\n\nRight document attached\n\nMatched to what she actually asked for\n\nDraft in your queue\n\nIn your voice, ready to approve\n\nEmber\n\nNew reply landed. Reading the thread.\n\nLena Hart · Northline Manufacturing\n\nRe: the rollout timeline\n\nCan you send the rollout timeline? Ops needs it before Thursday.\n\n## Syncs on top of the email and CRM you already run.\n\nEmber is not designed to replace them. It reads the relationships you already have, and handles the next move.\n\nEmber\n\nSystem of action\n\nNot another CRM\n\nNo migration. Your CRM stays the system of record.\n\nNot a sequence tool\n\nNo cadences, templates, or a canvas to build.\n\nSends as you\n\nFrom the inbox you already use, with your approval when you want it.\n\nOn top of the stack you already run\n\n## Best-in-class relationship intelligence.\n\nLike nothing you have used before. Ember times the move, knows the person, and keeps the book full.\n\n### A reply lands at 6:47am.\n\nThe response is drafted and waiting in your queue before you've opened your laptop.\n\nWaiting for your approval\n### A contact goes quiet mid-deal.\n\nEmber picks the right moment to re-engage, and leads with something they actually need.\n\nTimed to their calendar\n### Someone said reach out in July.\n\nEmber waits until July, then opens with something new and worth their time. Not a check-in.\n\nSend date honored\n### A new contact comes in.\n\nEmber figures out whether they're a real lead or a bad fit, before you spend a minute on them.\n\nMatches your buyer profile\n### A contact changes jobs.\n\nEmber updates their profile and re-reads the relationship, so you're never selling to the wrong version of someone.\n\nRelationship re-read\n### A new name shows up on a thread.\n\nCC'd, mentioned, or sitting in a meeting: Ember adds them, reads where they fit, and starts a strategy.\n\nStrategy started\n## Wake up to progress, not a backlog.\n\nEmber advances relationships continuously. You come back to deals that moved in the last day, not a stack of follow-ups you never got to.\n\nLast 24 hours\n\n38\n\ncontacts advanced a stage or next step\n\n24\n\nready in your approval queue\n\n11\n\ninbound threads with a next move\n\n67\n\neach with a real next action\n\nIllustrative day. Your numbers come from your book.\n\n### Your pipeline is full of deals.\n\nLet Ember find them for you, or close them for you. Start with a free audit of the contacts you're already sitting on.\n\n[Get your free contact audit](https://app.withember.ai/login?signup=true)\n\nNo card required.", "url": "https://wpnews.pro/news/show-hn-i-got-sick-of-sequencers-and-crms-so-i-built-this", "canonical_source": "https://withember.ai", "published_at": "2026-10-01 17:03:23+00:00", "updated_at": "2026-10-01 17:17:34.980717+00:00", "lang": "en", "topics": ["ai-agents", "ai-products", "ai-tools"], "entities": ["Ember", "Lena Hart", "Northline Manufacturing", "Claire Dunne", "Samir Bahl", "Rita Okonkwo", "Leo Marsh", "Hannah Cho"], "also_reported_by": [], "alternates": {"html": "https://wpnews.pro/news/show-hn-i-got-sick-of-sequencers-and-crms-so-i-built-this", "markdown": "https://wpnews.pro/news/show-hn-i-got-sick-of-sequencers-and-crms-so-i-built-this.md", "text": "https://wpnews.pro/news/show-hn-i-got-sick-of-sequencers-and-crms-so-i-built-this.txt", "jsonld": "https://wpnews.pro/news/show-hn-i-got-sick-of-sequencers-and-crms-so-i-built-this.jsonld"}}