{"slug": "show-hn-audit-your-site-s-structure-for-ai-search-crawlers-chatgpt-claude", "title": "Show HN: Audit your site's structure for AI search crawlers (ChatGPT, Claude)", "summary": "A new free AI visibility audit tool scores websites from 0 to 100 on how clearly generative models parse their entity data, with breakdowns across ChatGPT Search, Google AI Overviews, Claude, and Perplexity. The tool audits schema and architecture for AI web scrapers including GPTBot, ClaudeBot, and PerplexityBot, and provides prioritized fix guidance plus share-of-voice benchmarking against competitors. UK business owners Leon Alden of CWM, Dave Brown of ALocksmith, and Dean Stead of Elite Clean are cited as users of the audit.", "body_md": "### What is Included in Your Free AI Visibility Report?\n\n**AI Visibility Score (0-100)** Get an immediate benchmark measuring how clearly generative models parse your entity data.\n\n**Multi-Platform Breakdown** See readiness levels across ChatGPT Search, Google AI Overviews, Claude, and Perplexity.\n\n**Schema & Architecture Audit** Uncover whether AI web scrapers can properly read your code, meta tags, and data logic.\n\n**Actionable Fix Guidance** Receive clear, prioritized next steps to close visibility gaps and capture more AI citations.\n\n**Share of Voice & Competitor Benchmarking:** See exactly how your AI visibility score stacks up directly against your top market competitors across ChatGPT & Claude.\n\n#### Your AI Search Visibility Breakdown\n\n**ChatGPT, Claude & Google AI**\n\nIdentified gaps in schema connectivity and generative bot extraction signals.\n\n**Consultant Note:** Your completed report provides custom prioritized feedback mapping out how to turn low citation metrics into active recommendations.\n\n## Trusted by Business Owners Across the UK\n\nSee how our AI visibility audits and optimization strategies are helping local companies get discovered by generative search engines.\n\n“We always focused on traditional SEO, but realized we were totally invisible on ChatGPT and Claude. The visibility report highlighted structural code gaps we didn’t know existed. Incredible insight!”\n\n**Leon Alden** CWM\n\n“As a locksmith, local search is everything. When customers started asking AI bots for emergency recommendations, we weren’t showing up. This audit changed our schema architecture and fixed our traction overnight.”\n\n**Dave Brown** ALocksmith\n\n“The 10-second breakdown gave us instant clarity on our positioning. The actionable fix guidance made it easy to clean up our metadata. Highly recommend checking your AI score before your competitors do.”\n\n**Dean Stead** Elite Clean\n\n## How Generative Engines Evaluate Your Brand\n\nTraditional SEO tools only measure keywords and backlinks. Modern search behavior relies on AI platforms that synthesize answers and cite authoritative business entities. Here is what goes into a true visibility evaluation.\n\n### Entity & Schema Clarity\n\n                AI models rely heavily on precise structured data (`Organization`, `LocalBusiness`, and `Service` schema) so generative engines explicitly understand your offerings, location, and industry role.\n            \n\n### Machine-Readable Architecture\n\nWe check how seamlessly AI web scrapers and crawlers (such as GPTBot, ClaudeBot, and PerplexityBot) can access, parse, and ingest information from your site code without running into server roadblocks or restrictive barriers.\n\n### Answer-First Content Formatting\n\nGenerative engines prefer content structured with concise, objective paragraphs that can be seamlessly extracted, summarized, and displayed inside zero-click summaries like Google AI Overviews and chat answers.\n\n## Frequently Asked Questions About AI Visibility & SEO\n\nClick any topic below to instantly view comprehensive insights.\n\n#### 1. What is AI Visibility Optimization?\n\nAI visibility optimization focuses on structuring your digital footprint so conversational engines, LLMs, and generative search tools (like ChatGPT Search and Google AI Overviews) can easily locate, interpret, and cite your business as an authoritative source when users ask industry-related questions.", "url": "https://wpnews.pro/news/show-hn-audit-your-site-s-structure-for-ai-search-crawlers-chatgpt-claude", "canonical_source": "https://ukaiseoconsultant.co.uk/ai-driven-seo-audits/", "published_at": "2026-09-21 11:15:35+00:00", "updated_at": "2026-09-21 11:25:14.273958+00:00", "lang": "en", "topics": ["generative-engine-optimization", "ai-crawlers", "ai-search", "structured-data", "ai-tools"], "entities": ["ChatGPT Search", "Google AI Overviews", "Claude", "Perplexity", "GPTBot", "ClaudeBot", "PerplexityBot", "Leon Alden"], "alternates": {"html": "https://wpnews.pro/news/show-hn-audit-your-site-s-structure-for-ai-search-crawlers-chatgpt-claude", "markdown": "https://wpnews.pro/news/show-hn-audit-your-site-s-structure-for-ai-search-crawlers-chatgpt-claude.md", "text": "https://wpnews.pro/news/show-hn-audit-your-site-s-structure-for-ai-search-crawlers-chatgpt-claude.txt", "jsonld": "https://wpnews.pro/news/show-hn-audit-your-site-s-structure-for-ai-search-crawlers-chatgpt-claude.jsonld"}}