ShopMy, Google and WordPress are among this year’s Digiday Technology Awards finalists

ShopMy, Google and WordPress are among the finalists for the 2025 Digiday Technology Awards, which recognize technology leaders in publishing, commerce and advertising. WordPress VIP, in partnership with Pew Research Center, transformed Pew's CMS for machine readability and attribution, while ShopMy's shopping app uses first-party audience signals and creator-led curation, and Google's work with The Guardian using Google Ad Manager improved audience addressability in a post-cookie environment.

Join us Sept. 14-16 in Miami to connect with top publishing leaders SECURE YOUR SEAT https://digiday.com/events/digiday-publishing-summit-sep-26/?source=display&utm-source=display ShopMy, Google and WordPress are among this year’s Digiday Technology Awards finalists This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities. Across publishing, commerce and advertising, technology leaders are rethinking the systems that underpin digital experiences and finding new ways to make those systems more responsive to both evolving consumer behavior and the demands of AI-driven discovery. WordPress earned a finalist spot in the Best Content Management System category for its WordPress VIP platform. The platform is helping organizations rethink the role of the CMS as AI reshapes how audiences discover information. In partnership with Pew Research Center, WordPress VIP transformed Pew’s CMS into infrastructure designed for machine readability and attribution, making its research easier for AI systems to discover and interpret. The work demonstrated how the CMS is evolving beyond a publishing tool into a strategic foundation for AI-driven discovery, development and content operations. ShopMy, which is nominated for Best E-Commerce Technology, used first-party audience signals and creator-led curation to build a different model for digital commerce and product discovery. Its shopping app connected consumers with creators they trusted and allowed them to follow curated collections, save products and make purchases directly within the platform. This gives brands a direct channel to high-intent shoppers while creating additional monetization opportunities for creators, illustrating how technology can use audience data to strengthen the connection between discovery and purchase without relying entirely on algorithmic recommendations. Google is a finalist for Best Sell-Side Programmatic Platform for its work with The Guardian. Using Google Ad Manager, The Guardian applied first-party signals to improve audience addressability and monetization while simplifying its programmatic supply chain in a post-cookie environment. The resulting gains in signal coverage, revenue and operational performance pointed to a broader industry shift: privacy-compliant technology is increasingly expected to improve business outcomes rather than simply replace legacy targeting methods. Together, this year’s finalists represent a technology industry moving from adaptation toward reinvention. As AI, privacy and changing audience behaviors continue to reshape digital media and commerce, these companies offer a glimpse of how the infrastructure beneath the internet may evolve next. Stay tuned for the reveal of this year’s winners. In the meantime, check out the full shortlist below. Best Affiliate Marketing Platform NucleusLinks Drives 129% Affiliate Revenue Uplift for Zilch The CJ Platform Sally Beauty, impact.com & Tombras Drive Affiliate Growth Superfiliate Best Agentic AI Tool – NEW FERMÀT – Agentic Commerce Platform Uma, Upwork’s Mindful AI Seel Search Atlas: The First Agentic AI Marketing Platform Flipkart Commerce Cloud – Agentic Commerce Suite PubMatic AgenticOS: Autonomous Advertising Platform Best AI Platform Clinch’s Flight Control: AI Content Orchestration Platform Conversational AI Solves for Product Discovery for Onewheel Rokt – AI-Powered Relevance at the Transaction Moment Bria – Introducing the Controllable Visual AI Platform Disney excites travelers using Cluep’s AI Agent WRITER & Qualcomm: A New Standard for Brand Excellence Best AI Tool Incubeta – Seamless Search PMG – Alli Operating System Conative AI: Inventory Planning for Modern Ecommerce LTX – Launch of LTX-2.3 PolyAI & SafeRide: The AI agent America’s patients call Blockboard – Launch of BlockVantage AI Campaign Tool Best Alternative Identification Technology Mundial Media’s Cadmus AI PODiQ Identity by Consumable for Sonoro Intelligencia Seedtag and Qatar Tourism: Privacy-First Global Campaign Nexxen Discovery Drives Visitation for AOT Intent IQ: Empowering Buy-Side & Sell-Side Simultaneously Best Attribution Tool Kroger Precision Marketing – PrecisionView 360 Digital Remedy Connects the Dots for Ski Resort Spectrum Reach’s MSA Drives Attribution for Matter Brothers Max Connect Digital’s Kudos AI Mastercard Commerce Media Best Automation Tools and/or Platform Kevel Console + CoinGecko: Where Retail Media Runs Itself NucleusLinks x Zilch: 129% Revenue Uplift Through Automation Celtra Unifies McDonald’s Creative Operations at Scale Foam, part of Whalar Group GetResponse -Automation and AI Recommendations ThisIsWhyWithGoogle Best Buy-Side Programmatic Platform AdRoll’s Buy-Side Platform Powers Quint Revenue Growth Nexxen DSP Drives Donor Growth for Direct Relief Viant’s Ad Platform Redefines CTV as a Growth Engine Deploy by DSPolitical: Setting a New Standard for Politics Blockboard – Development of Verified AI Media Intent IQ’s IDeal 360 for ID-less audience amplification Best Content Creation Platform Digiday Media & RHEI – Global Launch of Made for Creators Bria Delivers Production-Ready Gen AI Content at Scale swsh x Rolling Loud Streamlabs Sponsorships Expands Brand Access for Creators Best Content Management System WordPress VIP & Pew Research Center Boost LLM Visibility Contentstack Content Cloud WMT Astra CMS Platform Lastmile Retail – Leading Enterprise-Grade Local Marketing Best Content Marketing Platform Celtra Boosts Siemens Content Production & Performance Realtor.com achieves 300% ROI with Knotch Influencity RAD Amplify, a RAD Intel Company Best Customer Data Platform Amperity Powers New Look’s Customer Data Transformation Team Velocity – Apollo Platform swsh x Rolling Stone Best Data Management Platform LucidLink & Sandwich – Automating Creative Production Optable & Unity – Unlocking Brand Demand for 256M Gamers The Irish Times expands advertiser base with new technology Rokt mParticle Experian + American Home Shield Boost CPA efficiency by 18% Permutive’s AI-Powered DMP Delivers Real Results Best Data Team Kroger Precision Marketing Data Team Rise Best Digital Out-of-Home Advertising Technology Premium reach & results: Bauer Media Outdoor x Lloyds Bank HOPE Hydration Big Happy & Haverty’s – Boosting Store Visits with 3D DOOH Vistar Media & Travel Texas: Inspiring Travel with 3D DOOH Best Event Platform Cvent Event-Led Growth at Scale RainFocus: Event Orchestration Across Customer Journeys Best In-Store Technology Endear & GANNI: Driving In-Store Sales Perfect Corp. & Invoshop’s AI Skin Analysis at Amazon Milan Intel Retail Experience Tool RXT Best Interactive Content Platform Genuin – Video Experience Infrastructure for the Open Web Kaltura Agentic Avatar Club Canela from Canela Media Celtra Helps MPlus Deliver 6x Higher Ad Engagement VIVERSE: Frictionless Discovery and Distribution for Devs BrightLine & Disney Advertising: State Farm® x FX’s The Bear Best Location Data Platform Simpli.fi Turns Location Data Into Measurable Store Visits Lastmile Retail – Leading Enterprise-Grade Local Marketing Best Marketing Analytics Platform How Practix MMM Proved Linear TV’s Financial Impact Arimas integrated MMM takes agency partner to the next level Adjust & Praktika – Measurement & Automation Semrush Traffic & Market How Spectrum Reach Architect Optimizes Advertising Budgets Realtor.com achieves 300% ROI with Knotch Best Marketing Automation Platform Omnisend: Ecommerce Email & SMS Marketing Platform Braze – Launch of BrazeAI Decisioning Studio Ribeye: Automating Local Media Marketing Clinch: The OS For Autonomous Advertising LT.agency Cuts Campaign Update Time 98% with Fluency U.S. Army – Army Marketing Cloud: Personalizing Recruitment Best Measurement Solution Upwave, Proving Brand-Building Value StatSocial – Turning Social Reach Into Sales Proof Mastercard Media Measurement myGaru – Telecom-Verified Ad Measurement Epsilon PeopleCloud: Person-Based Measurement Measured & Free Fly – Proving Performance in CTV Best Mobile Marketing Platform Adjust & Virgin Mobile UAE – Mobile Marketing Mintegral – Global Mobile Advertising Platform Rokt mParticle TrueDialog Business Texting Solution Verve – Redefining CTV for Mobile Performance Best Monetization Platform for Publishers Ad-Shield Restores Hidden Ad Inventory Lost To Dark Traffic Primis: Monetizing Video at Scale for Publishers Spectrum Reach & Anoki AI: Good News Is Good for Business Reinventing Publisher Revenue for Streaming Maximizing revenue and defeating the spinning wheel on Live Mediavine Best Native Advertising Platform beehiiv ad network adMarketplace & Opera AI Deliver Intent-Based Monetization The Grinch Steals Rides: McDonald’s x Uber Advertising Best Partner Clean Room Vault Data Clean Room Best Personalization & A/B Testing Platform Omnisend: Ecommerce Email & SMS Marketing Platform Sightly x SkinPen: Cultural Intelligence For Skincare Contentful x Docusign: Personalization at Scale Best Sales Enablement Platform Seismic Enablement Cloud Foam, part of Whalar Group Best Sell-Side Programmatic Platform BidsCube DAZN & Google’s Hybrid Ad Monetization Engine for Sports Intent IQ’s Bid Enhancement for ID-less Monetization Nexxen SSP Scales CTV Monetization for NEW ID Google Ad Manager & The Guardian – Curation at Scale Best SEO Platform Semrush One – Semrush, an Adobe company Best Subscription Platform Subtext SMS Platform Powers Subscriber Engagement & Growth The Digital Vending Machine from Bango Best Sustainable Ad Tech Platform DanAds & Tripadvisor – Eco-Rewards in Ad Express Best Video Advertising Platform Turning Live Moments Into Measurable Outcomes MNTN Launches QuickFrame AI Best Video Management Platform Cloudinary Video Platform ViewLift – Scalable VMS for Global Streaming Technology Founder of the Year Adam Singolda – Taboola Andrew Casale – Index Exchange Andrés Fócil – WMT Digital J Brooks – GlassView Anda Gansca – Knotch Mark Jablonowski – DSPolitical More in Media What’s in and out for creators heading into Q4 https://digiday.com/media/whats-in-and-out-for-creators-heading-into-q4/ A look at the creator economy trends heading in to Q4 2026, from clipping to creators in the C-suite, diversification and regulation. Google divestiture is dead — and publishers are fine with that https://digiday.com/media/google-divestiture-is-dead-and-publishers-are-fine-with-that/ Publishers didn’t get a Google AdX breakup; they got behavioral remedies, promised transparency and a new reminder that Google’s real power lies in controlling demand, not pipes. Marketers say usage rights are driving up the price to work with creators https://digiday.com/media/marketers-say-usage-rights-are-driving-up-the-price-to-work-with-creators/ Creator pricing’s biggest hurdle are usage rights, which can create confusion and frustration on every side of the negotiation table.