{"slug": "shopmy-google-and-wordpress-are-among-this-years-digiday-technology-awards", "title": "ShopMy, Google and WordPress are among this year’s Digiday Technology Awards finalists", "summary": "ShopMy, Google and WordPress are among the finalists for the 2025 Digiday Technology Awards, which recognize technology leaders in publishing, commerce and advertising. WordPress VIP, in partnership with Pew Research Center, transformed Pew's CMS for machine readability and attribution, while ShopMy's shopping app uses first-party audience signals and creator-led curation, and Google's work with The Guardian using Google Ad Manager improved audience addressability in a post-cookie environment.", "body_md": "Join us Sept. 14-16 in Miami to connect with top publishing leaders\n\n[SECURE YOUR SEAT](https://digiday.com/events/digiday-publishing-summit-sep-26/?source=display&utm-source=display)\n\n# ShopMy, Google and WordPress are among this year’s Digiday Technology Awards finalists\n\nThis year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities.\n\nAcross publishing, commerce and advertising, technology leaders are rethinking the systems that underpin digital experiences and finding new ways to make those systems more responsive to both evolving consumer behavior and the demands of AI-driven discovery.\n\nWordPress earned a finalist spot in the Best Content Management System category for its WordPress VIP platform. The platform is helping organizations rethink the role of the CMS as AI reshapes how audiences discover information. In partnership with Pew Research Center, WordPress VIP transformed Pew’s CMS into infrastructure designed for machine readability and attribution, making its research easier for AI systems to discover and interpret. The work demonstrated how the CMS is evolving beyond a publishing tool into a strategic foundation for AI-driven discovery, development and content operations.\n\nShopMy, which is nominated for Best E-Commerce Technology, used first-party audience signals and creator-led curation to build a different model for digital commerce and product discovery. Its shopping app connected consumers with creators they trusted and allowed them to follow curated collections, save products and make purchases directly within the platform. This gives brands a direct channel to high-intent shoppers while creating additional monetization opportunities for creators, illustrating how technology can use audience data to strengthen the connection between discovery and purchase without relying entirely on algorithmic recommendations.\n\nGoogle is a finalist for Best Sell-Side Programmatic Platform for its work with The Guardian. Using Google Ad Manager, The Guardian applied first-party signals to improve audience addressability and monetization while simplifying its programmatic supply chain in a post-cookie environment. The resulting gains in signal coverage, revenue and operational performance pointed to a broader industry shift: privacy-compliant technology is increasingly expected to improve business outcomes rather than simply replace legacy targeting methods.\n\nTogether, this year’s finalists represent a technology industry moving from adaptation toward reinvention. As AI, privacy and changing audience behaviors continue to reshape digital media and commerce, these companies offer a glimpse of how the infrastructure beneath the internet may evolve next.\n\nStay tuned for the reveal of this year’s winners. In the meantime, check out the full shortlist below.**Best Affiliate Marketing Platform**\n\nNucleusLinks Drives 129% Affiliate Revenue Uplift for Zilch\n\nThe CJ Platform\n\nSally Beauty, impact.com & Tombras Drive Affiliate Growth\n\nSuperfiliate**Best Agentic AI Tool – NEW**\n\nFERMÀT – Agentic Commerce Platform\n\nUma, Upwork’s Mindful AI\n\nSeel\n\nSearch Atlas: The First Agentic AI Marketing Platform\n\nFlipkart Commerce Cloud – Agentic Commerce Suite\n\nPubMatic AgenticOS: Autonomous Advertising Platform\n\n**Best AI Platform**\n\nClinch’s Flight Control: AI Content Orchestration Platform\n\nConversational AI Solves for Product Discovery for Onewheel\n\nRokt – AI-Powered Relevance at the Transaction Moment\n\nBria – Introducing the Controllable Visual AI Platform\n\nDisney excites travelers using Cluep’s AI Agent\n\nWRITER & Qualcomm: A New Standard for Brand Excellence\n\n**Best AI Tool**\n\nIncubeta – Seamless Search\n\nPMG – Alli Operating System\n\nConative AI: Inventory Planning for Modern Ecommerce\n\nLTX – Launch of LTX-2.3\n\nPolyAI & SafeRide: The AI agent America’s patients call\n\nBlockboard – Launch of BlockVantage AI Campaign Tool\n\n**Best Alternative Identification Technology**\n\nMundial Media’s Cadmus AI\n\nPODiQ Identity by Consumable for Sonoro Intelligencia\n\nSeedtag and Qatar Tourism: Privacy-First Global Campaign\n\nNexxen Discovery Drives Visitation for AOT\n\nIntent IQ: Empowering Buy-Side & Sell-Side Simultaneously\n\n**Best Attribution Tool**\n\nKroger Precision Marketing – PrecisionView 360\n\nDigital Remedy Connects the Dots for Ski Resort\n\nSpectrum Reach’s MSA Drives Attribution for Matter Brothers\n\nMax Connect Digital’s Kudos AI\n\nMastercard Commerce Media\n\n**Best Automation Tools and/or Platform**\n\nKevel Console + CoinGecko: Where Retail Media Runs Itself\n\nNucleusLinks x Zilch: 129% Revenue Uplift Through Automation\n\nCeltra Unifies McDonald’s Creative Operations at Scale\n\nFoam, part of Whalar Group\n\nGetResponse -Automation and AI Recommendations\n\nThisIsWhyWithGoogle\n\n**Best Buy-Side Programmatic Platform**\n\nAdRoll’s Buy-Side Platform Powers Quint Revenue Growth\n\nNexxen DSP Drives Donor Growth for Direct Relief\n\nViant’s Ad Platform Redefines CTV as a Growth Engine\n\nDeploy by DSPolitical: Setting a New Standard for Politics\n\nBlockboard – Development of Verified AI Media\n\nIntent IQ’s IDeal 360 for ID-less audience amplification\n\n**Best Content Creation Platform**\n\nDigiday Media & RHEI – Global Launch of Made for Creators\n\nBria Delivers Production-Ready Gen AI Content at Scale\n\nswsh x Rolling Loud\n\nStreamlabs Sponsorships Expands Brand Access for Creators\n\n**Best Content Management System**\n\nWordPress VIP & Pew Research Center Boost LLM Visibility\n\nContentstack Content Cloud\n\nWMT Astra CMS Platform\n\nLastmile Retail – Leading Enterprise-Grade Local Marketing\n\n**Best Content Marketing Platform**\n\nCeltra Boosts Siemens Content Production & Performance\n\nRealtor.com achieves 300% ROI with Knotch\n\nInfluencity\n\nRAD Amplify, a RAD Intel Company\n\n**Best Customer Data Platform**\n\nAmperity Powers New Look’s Customer Data Transformation\n\nTeam Velocity – Apollo Platform\n\nswsh x Rolling Stone\n\n**Best Data Management Platform**\n\nLucidLink & Sandwich – Automating Creative Production\n\nOptable & Unity – Unlocking Brand Demand for 256M Gamers\n\nThe Irish Times expands advertiser base with new technology\n\nRokt mParticle \n\nExperian + American Home Shield Boost CPA efficiency by 18%\n\nPermutive’s AI-Powered DMP Delivers Real Results\n\n**Best Data Team**\n\nKroger Precision Marketing Data Team\n\nRise\n\n**Best Digital Out-of-Home Advertising Technology**\n\nPremium reach & results: Bauer Media Outdoor x Lloyds Bank\n\nHOPE Hydration \n\nBig Happy & Haverty’s – Boosting Store Visits with 3D DOOH\n\nVistar Media & Travel Texas: Inspiring Travel with 3D DOOH**Best Event Platform**\n\nCvent Event-Led Growth at Scale\n\nRainFocus: Event Orchestration Across Customer Journeys\n\n**Best In-Store Technology**\n\nEndear & GANNI: Driving In-Store Sales\n\nPerfect Corp. & Invoshop’s AI Skin Analysis at Amazon Milan\n\nIntel Retail Experience Tool (RXT)\n\n**Best Interactive Content Platform**\n\nGenuin – Video Experience Infrastructure for the Open Web\n\nKaltura Agentic Avatar \n\nClub Canela from Canela Media\n\nCeltra Helps MPlus Deliver 6x Higher Ad Engagement\n\nVIVERSE: Frictionless Discovery and Distribution for Devs\n\nBrightLine & Disney Advertising: State Farm® x FX’s The Bear\n\n**Best Location Data Platform**\n\nSimpli.fi Turns Location Data Into Measurable Store Visits\n\nLastmile Retail – Leading Enterprise-Grade Local Marketing**Best Marketing Analytics Platform**\n\nHow Practix MMM Proved Linear TV’s Financial Impact\n\nArimas integrated MMM takes agency partner to the next level\n\nAdjust & Praktika – Measurement & Automation\n\nSemrush Traffic & Market\n\nHow Spectrum Reach Architect Optimizes Advertising Budgets\n\nRealtor.com achieves 300% ROI with Knotch\n\n**Best Marketing Automation Platform**\n\nOmnisend: Ecommerce Email & SMS Marketing Platform\n\nBraze – Launch of BrazeAI Decisioning Studio\n\nRibeye: Automating Local Media Marketing\n\nClinch: The OS For Autonomous Advertising\n\nLT.agency Cuts Campaign Update Time 98% with Fluency\n\nU.S. Army – Army Marketing Cloud: Personalizing Recruitment\n\n**Best Measurement Solution**\n\nUpwave, Proving Brand-Building Value\n\nStatSocial – Turning Social Reach Into Sales Proof\n\nMastercard Media Measurement\n\nmyGaru – Telecom-Verified Ad Measurement\n\nEpsilon PeopleCloud: Person-Based Measurement\n\nMeasured & Free Fly – Proving Performance in CTV\n\n**Best Mobile Marketing Platform**\n\nAdjust & Virgin Mobile UAE – Mobile Marketing\n\nMintegral – Global Mobile Advertising Platform\n\nRokt mParticle \n\nTrueDialog Business Texting Solution\n\nVerve – Redefining CTV for Mobile Performance\n\n**Best Monetization Platform for Publishers**\n\nAd-Shield Restores Hidden Ad Inventory Lost To Dark Traffic\n\nPrimis: Monetizing Video at Scale for Publishers\n\nSpectrum Reach & Anoki AI: Good News Is Good for Business\n\nReinventing Publisher Revenue for Streaming\n\nMaximizing revenue and defeating the spinning wheel on Live\n\nMediavine\n\n**Best Native Advertising Platform**\n\nbeehiiv ad network\n\nadMarketplace & Opera AI Deliver Intent-Based Monetization\n\nThe Grinch Steals Rides: McDonald’s x Uber Advertising\n\n**Best Partner Clean Room**\n\nVault Data Clean Room\n\n**Best Personalization & A/B Testing Platform**\n\nOmnisend: Ecommerce Email & SMS Marketing Platform\n\nSightly x SkinPen: Cultural Intelligence For Skincare\n\nContentful x Docusign: Personalization at Scale\n\n**Best Sales Enablement Platform**\n\nSeismic Enablement Cloud\n\nFoam, part of Whalar Group\n\n**Best Sell-Side Programmatic Platform**\n\nBidsCube\n\nDAZN & Google’s Hybrid Ad Monetization Engine for Sports\n\nIntent IQ’s Bid Enhancement for ID-less Monetization\n\nNexxen SSP Scales CTV Monetization for NEW ID\n\nGoogle Ad Manager & The Guardian – Curation at Scale**Best SEO Platform**\n\nSemrush One – Semrush, an Adobe company\n\n**Best Subscription Platform**\n\nSubtext SMS Platform Powers Subscriber Engagement & Growth\n\nThe Digital Vending Machine from Bango\n\n**Best Sustainable Ad Tech Platform**\n\nDanAds & Tripadvisor – Eco-Rewards in Ad Express\n\n**Best Video Advertising Platform**\n\nTurning Live Moments Into Measurable Outcomes\n\nMNTN Launches QuickFrame AI**Best Video Management Platform**\n\nCloudinary Video Platform\n\nViewLift – Scalable VMS for Global Streaming\n\n**Technology Founder of the Year**\n\nAdam Singolda – Taboola\n\nAndrew Casale – Index Exchange\n\nAndrés Fócil – WMT Digital\n\nJ Brooks – GlassView\n\nAnda Gansca – Knotch\n\nMark Jablonowski – DSPolitical\n\n### More in Media\n\n#### \n                [What’s in and out for creators heading into Q4](https://digiday.com/media/whats-in-and-out-for-creators-heading-into-q4/)            \n\nA look at the creator economy trends heading in to Q4 2026, from clipping to creators in the C-suite, diversification and regulation.\n\n#### \n                [Google divestiture is dead — and publishers are fine with that](https://digiday.com/media/google-divestiture-is-dead-and-publishers-are-fine-with-that/)            \n\nPublishers didn’t get a Google AdX breakup; they got behavioral remedies, promised transparency and a new reminder that Google’s real power lies in controlling demand, not pipes.\n\n#### \n                [Marketers say usage rights are driving up the price to work with creators](https://digiday.com/media/marketers-say-usage-rights-are-driving-up-the-price-to-work-with-creators/)            \n\nCreator pricing’s biggest hurdle are usage rights, which can create confusion and frustration on every side of the negotiation table.", "url": 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