Seoul showcases its drinking water in Singapore

Municipal governments have long struggled with a persistent, deeply psychological public relations hurdle: convincing urban residents that the water flowing from their kitchen taps is genuinely safe to drink. Seoul is taking its domestic solution to that problem onto the global stage, using a major international exposition here to market its "Arisu" brand tap water while scouting for artificial intelligence (AI) to manage its future infrastructure. The Seoul Metropolitan Government said Monday that it will anchor a prominent "Seoul Water" promotional pavilion at the Singapore International Water Week Water Expo, which runs Tuesday through Thursday at the Marina Bay Sands convention complex. The exhibition is among the most influential industry fixtures in Southeast Asia, expected to draw more than 1,100 companies and roughly 20,000 public and private sector participants from over 100 countries. For Seoul officials, the gathering offers a high-profile forum to elevate the international prestige of Arisu. Korea has spent years aggressively upgrading its treatment facilities and running p