Seoul's Jung District launches AI platform for Dongdaemun fashion merchants

Seoul's Jung District launched PROMAX, a free AI image generation prompt platform for Dongdaemun fashion merchants, marking the first such initiative by a local government in Korea. The platform provides ready-made text prompts to help merchants create professional virtual model images, addressing the barrier of prompt writing.

Jung District in central Seoul said Monday it has launched PROMAX, a free artificial intelligence AI image generation prompt platform developed specifically for merchants in the Dongdaemun fashion market, in what officials say is the first initiative of its kind by a local government in Korea. The platform, developed by the district's Dongdaemun Buyer Lounge, provides ready-made text prompts that merchants can copy and feed into generative AI tools with photos of their clothing to produce professional-quality virtual model images. Prompt writing, the process of composing detailed text instructions to guide AI image generators, had been a significant barrier for the merchants, who found trial and error too time-consuming. The Dongdaemun Buyer Lounge, a multi-purpose fashion community space on the fourth floor of Dondgaemun Design Plaza Fashion Mall, began offering one-on-one AI training to merchants in September last year. After seeing that merchants were interested in AI but struggled with actually using it, the district began platform development in May and ran a pilot before the offi