Search News Buzz Video Recap: Google November Core Update Is Here, ChatGPT Business Hub Gives Us Clicks, Yahoo Pivot Search & Google Ads Invalid Traffic

Google began rolling out its November 2026 core update and released a major Google Search upgrade with Gemini 4 Hydrogen days after Gemini 4 Carbon, while Search Console logged a data error in its generative AI performance reports from November 9 to 11. OpenAI launched the ChatGPT Business Hub with click data, Yahoo announced Pivot Search and took Yahoo Scout out of beta, and Google lost again in court to SerpApi, according to Search Engine Roundtable's weekly recap. Google also moved AI Overviews source icons to the bottom, made AI Mode multiturn ads live, and shipped Google Ads API version 26.2 and Ads Editor version 2.14.

Google has begun the rollout of the November 2026 core update. Google also had search ranking volatility on November 8th and 9th. Google released a major update to Google Search with Gemini 4 Hydrogen days after Gemini 4 Carbon came out. And to top all of that off, Google Search Console had a logging error for its performance reports between November 9 and 11th. OpenAI released the ChatGPT Business Hub and it gives us click data. Yahoo announced Pivot Search, and Yahoo Scout is out of beta. Google is moving the sources icons to the bottom of the AI Overviews. Google is showing the full expanded AI Overview for definition queries. Google AI Overviews for local packs drops the action buttons. Google spoke about how to move to a CDN. Google’s crawl / discovered and currently not indexed is likely a quality issue. Google said it can take time for it to understand the value of new sites. Google added booking links to Business Profiles automatically and some are broken. Google AI Mode multiturn ads are now live. Google Ads AI-generated summaries are above the sponsored ads and within ads. Google Ads API version 26.2 is out and Ads Editor version 2.14 is out. Google Ads has a new asset activity section. Google Ads PMax page feeds were updated. ChatGPT has ads while you wait for your image to be made. ChatGPT Ads also announced a number of new ad product updates. Bing promoted the ability to turn off AI in search but it is old and lackluster. Bing shows ads at the top of the AI Mode results. Google lost again in court against SerpApi. That was the search news this week at the Search Engine Roundtable https://www.seroundtable.com/ . Sponsor: This video is sponsored by Ahrefs https://ahrefs.com/ . Platforms come and go. Algorithms change. AI is disrupting how we do marketing. But there are only three fundamental ways people discover your business, and Tim Soulo's book named Discoverable will show you how to make all three work for you. Check it out at ahrefs.com/discoverable https://ahrefs.com/discoverable . Make sure to subscribe to our video feed https://www.seroundtable.com/videocast.xml or subscribe directly on iTunes itpc://www.seroundtable.com/videocast.xml , Apple Podcasts https://podcasts.apple.com/us/podcast/id284443003 , Spotify https://open.spotify.com/show/4tFYPk3RmdTfMKG6u074TS , Google Podcasts https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy83MGI4NGU3NC9wb2RjYXN0L3Jzcw or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube https://www.youtube.com/watch?v=mL6y0SDQJ-c version of the feed. For the original iTunes version, click here http://videos.seroundtable.com/20261113.mp4 . Search Topics Discussed: - 0:00 - Introduction - 1:04 - Google November 2026 Core Update Is Rolling Out https://www.seroundtable.com/google-november-2026-core-update-42504.html - 2:31 - Google Search Ranking Volatility Status: Update November 8th/9th? https://www.seroundtable.com/google-search-ranking-volatility-november-9th-42486.html - 2:49 - Google Search Gets Massive Upgrade With Gemini 4 Hydrogen https://www.seroundtable.com/google-search-gemini-4-hydrogen-42526.html - 3:49 - Gemini 4 Carbon Available In Google Search AI Mode https://www.seroundtable.com/gemini-4-carbon-google-search-ai-mode-42502.html - 4:21 - Google Search Console Generative AI Performance Report Data Bug Nov 9 - 11 https://www.seroundtable.com/google-generative-ai-performance-report-data-bug-42527.html - 5:52 - Businesses in ChatGPT Business Hub Live With Click Data https://www.seroundtable.com/chatgpt-business-hub-42505.html - 7:48 - Yahoo Search Launches Pivot Search, Yahoo Scout App & More https://www.seroundtable.com/yahoo-pivot-search-yahoo-scout-42501.html - 8:55 - Yahoo Scout To Pay Publishers Through The ILC For Using Content In AI Answers https://www.seroundtable.com/ilc-yahoo-42528.html - 9:17 - Google Placing Source Icons At Bottom Of AI Overviews https://www.seroundtable.com/google-ai-overview-source-icons-bottom-42519.html - 9:38 - Google Search AI Overview Definitions Expanded By Default https://www.seroundtable.com/google-expanding-definitions-42514.html - 10:13 - Google AI Overview Local Pack Dropping Action Buttons, Photos & Reviews https://www.seroundtable.com/google-ai-overview-local-pack-action-buttons-42483.html - 10:48 - Google: How Moving to a CDN Can Accidentally Overwhelm Your Website https://www.seroundtable.com/google-search-cdn-42511.html - 11:14 - New Google Help Doc Explains How To Identifying Traffic From Google Search https://www.seroundtable.com/identify-traffic-from-google-search-42525.html - 11:34 - Google Crawled/Discovered - Currently Not Indexed A Site Quality Issue https://www.seroundtable.com/google-crawled-discovered-currently-not-indexed-42507.html - 11:57 - Google: It Can Take Time To Understand The Unique Value Of New Websites https://www.seroundtable.com/google-new-sites-time-value-42489.html - 12:20 - Google Adding Booking Links To Business Profiles Automatically? https://www.seroundtable.com/google-business-profiles-adding-booking-links-42477.html - 12:47 - Google AI Mode Multiturn Ads Are Live - Follow-Up Query Ads https://www.seroundtable.com/google-ai-mode-multiturn-ads-42478.html - 13:09 - Google Ads AI-Generated Summaries Above & Within Ads https://www.seroundtable.com/google-ads-ai-generated-summaries-42482.html - 13:27 - Google Ads API Version 26.2 Now Out Available https://www.seroundtable.com/google-ads-api-version-262-42517.html - 13:32 - Google Ads Editor Version 2.14 Is Now Available https://www.seroundtable.com/google-ads-editor-version-2-14-42515.html - 13:40 - Google Ads New Asset Activity Section https://www.seroundtable.com/google-ads-asset-activity-section-42481.html - 14:10 - Google Ads Performance Max Page Feeds Updated https://www.seroundtable.com/google-ads-performance-max-page-feeds-update-42503.html - 14:27 - ChatGPT Ads While It Creates Your Image Live https://www.seroundtable.com/openai-chatgpt-ads-visual-ads-42493.html - 14:53 - OpenAI ChatGPT Ads Updates: Intelligent Bidding, New Cost Targets, Geo-Flexibility & Product Set Filters https://www.seroundtable.com/openai-chatgpt-ads-updates-42524.html - 15:10 - Bing Touts Two Methods To Turn Off AI In Search But It's Not A Search Setting https://www.seroundtable.com/bing-turn-off-ai-search-setting-42520.html - 16:28 - Bing Ads At Top Of AI Mode Results https://www.seroundtable.com/bing-ads-top-ai-mode-results-42479.html - 16:42 - Google Loses Another Round in Legal Battle Against SerpApi Over Scraping https://www.seroundtable.com/google-loses-again-against-serpapi-42508.html - 17:04 - Conclusion Please do subscribe on YouTube https://www.youtube.com/user/rustybrick?sub confirmation=1 or subscribe via iTunes itpc://www.seroundtable.com/videocast.xml or on your favorite RSS reader https://www.seroundtable.com/videocast.xml . 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