{"slug": "scaling-ai-in-marketing-from-pilots-to-enterprise-adoption", "title": "Scaling AI In Marketing: From Pilots To Enterprise Adoption", "summary": "Forbes Councils Member Salman Shahid reports that while AI tools have lowered barriers to entry in marketing, they also increase the risk of misalignment, urging enterprises to move from pilots to full adoption with strategic alignment.", "body_md": "# Scaling AI In Marketing: From Pilots To Enterprise Adoption\n\nBy Salman Shahid, Forbes Councils MemberSource:\n\n[Forbes Innovation](https://www.forbes.com/innovation/)While the availability of AI tools has removed barriers to entry, it has also increased the risk of misalignment.\n\nWhile the availability of AI tools has removed barriers to entry, it has also increased the risk of misalignment.\n\nGet AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/scaling-ai-in-marketing-from-pilots-to-enterprise-adoption", "canonical_source": "https://www.machinebrief.com/news/scaling-ai-in-marketing-from-pilots-to-enterprise-adoption-xpcu", "published_at": "2026-07-01 11:45:00+00:00", "updated_at": "2026-07-01 12:36:07.393422+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-tools", "ai-products"], "entities": ["Forbes", "Salman Shahid"], "alternates": {"html": "https://wpnews.pro/news/scaling-ai-in-marketing-from-pilots-to-enterprise-adoption", "markdown": "https://wpnews.pro/news/scaling-ai-in-marketing-from-pilots-to-enterprise-adoption.md", "text": "https://wpnews.pro/news/scaling-ai-in-marketing-from-pilots-to-enterprise-adoption.txt", "jsonld": "https://wpnews.pro/news/scaling-ai-in-marketing-from-pilots-to-enterprise-adoption.jsonld"}}