# SAP Korea to host AI Tour event focused on autonomous enterprise strategy > Source: > Published: 2026-06-30 04:17:03+00:00 SAP Korea will host its annual SAP NOW AI Tour Korea event on July 14 at the Grand InterContinental Seoul Parnas, the enterprise software company said Tuesday. The conference brings together SAP clients, partners and industry tech leaders to explore how artificial intelligence (AI) is transforming core corporate workflows. This year’s program centers on SAP’s Autonomous Enterprise strategy, underpinned by its Business AI Platform and Autonomous Suite — tools designed to leverage decades of corporate data into automated, high-precision operations. Jan Bungert, SAP’s chief revenue officer for Business Data Cloud and Business AI, will deliver the keynote address to outline the multinational’s road map for fully automated business operations. Ha Kyung-nam, a senior executive at SAP Korea, will follow with a presentation on why companies must transition AI from a supplementary tool into a core execution mechanism. The event will feature digital transformation case studies from prominent Korean conglomerates. Highlighting practical applications of SAP's cloud and AI-driven S/4HANA E