As Korean universities jostle for global standing, Sangmyung University is leaning into what sets it apart: a concentration in culture and the arts. Three of the university's 10 colleges specialize in culture, the arts and design — a rare institutional structure among Korean universities that Sangmyung University President Kim Chong-hee sees as a strategic asset rather than a legacy to be outgrown. “We are focusing our global partnerships on two key areas — artificial intelligence (AI), our new strategic priority, and culture and the arts, our traditional strength," she said in a recent interview with The Korea Times. Asia's cultural hub Kim said her ultimate goal is to position Sangmyung as Asia's cultural hub, connected to the world, and and the university is building a network of partnerships across Europe and Asia to back that ambition. In November 2025, the university also launched the Arts Management Asia Center as part of its broader push to become a regional hub for arts management. "We want the center to serve as a platform connecting arts management research and education a
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