{"slug": "samsung-seeks-smart-glasses-edge-over-meta-with-smartphone-expertise", "title": "Samsung seeks smart glasses edge over Meta with smartphone expertise", "summary": "Samsung Electronics is positioning its upcoming smart glasses as a smartphone companion rather than a replacement, leveraging its expertise as a smartphone specialist to balance AI computing power with lightweight design, according to Samsung Electronics Head of Extended Reality Research & Development Team Choi Jae-in at a press briefing after Galaxy Unpacked 2026 in London on Thursday.", "body_md": "LONDON — Samsung Electronics is distinguishing its upcoming smart glasses from rival products in the market, defining them as a “wearable device made by a smartphone specialist.” During a press briefing after Galaxy Unpacked 2026 in London on Thursday, Samsung Electronics Head of Extended Reality Research & Development Team Choi Jae-in said the company's smart glasses are not intended to replace smartphones but to extend the mobile experience through a new wearable device. “Smart glasses are an extension of the experience centered on the smartphone, rather than being a post-smartphone device,” Choi said. “Running artificial intelligence (AI) effectively requires significant computing power, but packing all the necessary chips into a pair of glasses makes it difficult to deliver a lightweight and comfortable experience that smart glasses should provide. … That's where our technological strength lies. As the first major smartphone brand to enter the smart glasses market, we have a lot of things to offer (to the market).” At Galaxy Unpacked 2026, Samsung showcased four smart", "url": "https://wpnews.pro/news/samsung-seeks-smart-glasses-edge-over-meta-with-smartphone-expertise", "canonical_source": "https://www.koreatimes.co.kr/business/tech-science/20260726/samsung-seeks-smart-glasses-edge-over-meta-with-smartphone-expertise?utm_source=rss", "published_at": "2026-07-25 23:22:03+00:00", "updated_at": "2026-07-25 23:26:31.332371+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products"], "entities": ["Samsung Electronics", "Choi Jae-in", "Galaxy Unpacked 2026"], "alternates": {"html": "https://wpnews.pro/news/samsung-seeks-smart-glasses-edge-over-meta-with-smartphone-expertise", "markdown": "https://wpnews.pro/news/samsung-seeks-smart-glasses-edge-over-meta-with-smartphone-expertise.md", "text": "https://wpnews.pro/news/samsung-seeks-smart-glasses-edge-over-meta-with-smartphone-expertise.txt", "jsonld": "https://wpnews.pro/news/samsung-seeks-smart-glasses-edge-over-meta-with-smartphone-expertise.jsonld"}}