Samil PwC, PwC Consulting announce leadership appointments amid AI push

Samil PwC, Korea’s largest accounting firm by revenue, and its consulting affiliate, PwC Consulting, announced a new slate of leadership and partner appointments Friday, underscoring the firms’ growing focus on artificial intelligence (AI) and digital transformation. At Samil PwC, Jung Min-soo was named head of tax advisory. With three decades of experience, Jung previously led the firm’s domestic tax practice and advised clients on matters ranging from tax audits and disputes to refund claims. He also spearheaded the development of Tax Agent, Samil PwC's generative AI platform for tax services. The six appointed deputy leaders include mergers and acquisitions expert Kwak Yun-goo, banking and capital market specialist Kim Kyoung-koo, cross-border transactions and U.S. listings adviser Daniel Fertig, insurance specialist Lee Jun-ho, corporate governance adviser Choi Chang-yoon and mergers and acquisitions advisory expert Hong Jin-o. Among the 33 newly promoted partners are professionals specializing in semiconductors, telecommunications and insurance, as well as emerging areas such