# Runway’s AI Video Agent Creates and Measures Ads Across Platforms > Source: > Published: 2026-09-30 13:30:00+00:00 AI video-generation startup [Runway](https://www.adweek.com/media/nvidia-real-time-ai-video-advertising-agencies/) is moving deeper into advertising with a new [AI](https://www.adweek.com/category/artificial-intelligence-2/) agent that can create ad variations and analyze performance across platforms.   Runway Ads launches today inside the company’s web app. The agent connects to a brand’s accounts on Meta, Google, and TikTok. AI development platform Lovable is the launch partner. The agent can recreate existing ads, spin out variations, localize them for other markets, and publish the human-approved versions. It then pulls the performance data back from those platforms to inform the next round of creative. “The number of surfaces that [brands] need to be across and the audience that you need to get in front of is growing exponentially,” said Jamie Umpherson, Runway’s chief creative officer. ## UNLOCK FULL ACCESS Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve. [VIEW ALL SUBSCRIPTION OPTIONS](https://www.adweek.com/subscription/)