By the end of 2026, scrolling on Reddit could mean a bit less reading and a lot more listening and watching.
CEO Steve Huffman said the company is working on what it calls "video Reddit" or "spoken Reddit," in the firm's latest earnings call, first spotted by TechCrunch. Huffman said the new project will enable users to listen to Reddit posts, as well as to listen to them in the background, presumably while changing tabs or viewing other pages.
The company didn't give much detail on what these new features could look like in practice, or whether the company would use an AI tool to read the posts aloud, or allow users to upload their own voice notes and recordings.
There's obviously at least some appetite for this type of content. Reddit posts have proved a goldmine for some content creators on platforms like YouTube and TikTok, who will often upload themselves simply reading out Reddit posts. Many channels, some with tens of thousands of subscribers, are entirely dedicated to this kind of content. Huffman dubbed this type of material an "emerging content type" on his call with investors. The CEO said testing of the feature is planned for later this year.
Reddit has slowly become more video-friendly in recent months, allowing users to include video in responses to posts in June, which the company says is already widely used.
Huffman said the company is still experimenting with how video will interact with the rest of its feed. "You have got video. You have got text. You have got images. So those flows between from feed to theater mode to the comment page back to the feed are essential," he told investors on the call.
Other platforms have pivoted to adding short-form video content this year, putting companies like TikTok in a much more crowded space than ever. Max rolled out TikTok-style short-form video content earlier in July, following ESPN, Disney+, Prime Video, and Netflix over the past year.
Reddit continues to pick up new users in comparison to some of its rivals. Research from the Pew Center released in November 2025 found that its regular users spiked from 22% to 26% since January 2024, while platforms like X and Snapchat showed dips in regular users.