{"slug": "rock-band-muse-lose-social-media-handles-to-metas-new-ai-tool", "title": "Rock band Muse lose social media handles to Meta’s new AI tool", "summary": "Meta's new AI personal assistant, also named Muse, has taken over the social media handles @Muse and @muse on X and Instagram, respectively, from the British rock band Muse, which now uses @Musetheband and @museband. The change, which occurred in July, has drawn ironic reactions from fans given the band's history of dystopian technology-themed songs.", "body_md": "# Rock band Muse lose social media handles to Meta’s new AI tool\n\nFans on social media noted the irony of the band’s handle being taken by an AI tool, given frontman Matt Bellamy’s songs about fears and anxieties surrounding technology\n\n- Bookmark\n\nThe rock band [Muse](/topic/muse) appear to have handed over the handle to their X and Instagram accounts to [Meta](/topic/meta)’s new personal [AI](/topic/ai) tool, [also called Muse](/tech/meta-muse-agent-ai-app-b3046862.html), after it launched this week. \n\nThe technology is currently restricted to users in the US and is being rolled out by the parent company of Facebook and Instagram [with an emphasis on privacy and safety.](/tech/meta-muse-agent-ai-app-b3046862.html) \n\nIt is designed to assist adults with everyday tasks such as scheduling, shopping, payments and emails, as well as converting “long-term goals into action plans”.\n\nFans of [the rock band Muse,](/arts-entertainment/music/features/muse-interview-matt-bellamy-simulation-theory-tracklist-tour-kate-hudson-brexit-a8625896.html) who formed in Devon in 1994, noticed that their handle on X has now changed to @Musetheband , while Meta’s AI app has claimed their previous handle, @Muse . The same is the case on Instagram, where the band’s handle is now @museband . \n\nMany also noted the irony of the switch, as Muse are known for a number of songs that warn of a dystopian future in which we are ruled or brainwashed by technology.\n\nOn “Algorithm”, the opening track from their 2018 album *Simulation Theory,* Bellamy sings: “Burn like a slave/ Churn like a cog/ We are caged in simulations/ Algorithms evolve/ Push us aside and render us obsolete.”\n\nTheir 2015 album *Drones* was also heavily inspired by fears and anxieties surrounding technology and how it might be used for social oppression. \n\n“Muse going from making dystopian rock albums warning us about the machine takeover to taking an AI buyout is top tier tragic irony,” one fan wrote on X.\n\n“WHAAAAT thats insane that MUSE THE BAND got bought out by an ai company,” another said.\n\nEnjoy unlimited access to 100 million ad-free songs and podcasts with Amazon Music\n\nSign up now for a 30-day free trial. Terms apply.\n\n[Try for free](https://amzn.to/32gdyhr)\n\nADVERTISEMENT. If you sign up to this service we will earn commission. This revenue helps to fund journalism across The Independent.\n\nOne commented: “Insane how one of the best bands of the world had to lose their perfect handle for an AI chatbot that will go off in less than five years. Wonder how much they got paid.”\n\nThe change appears to have been made in July, with some fans noting that they had wondered why the band had made the switch on their social media.\n\nSome also claimed that their accounts had followed the Muse AI app account automatically, as they were following the band; *The Independent* has been unable to verify this, however, the X account for Muse the AI tool only had 11,000 followers at the time of writing, while Muse the band boast 2.3 million.\n\n*The Independent* has contacted representatives of Muse (the band) and Meta for comment. \n\nFronted by Matt Bellamy, Muse are one of the UK’s biggest rock bands of the past few decades.\n\nThey have released 10 studio albums, most recently The Wow! Signal, which came out in June this year to mostly positive reviews.\n\nMuse are also setting out on a headline tour of the UK and Europe from November, which will include a night at the O2 Arena in London.\n\n## Join our commenting forum\n\nJoin thought-provoking conversations, follow other Independent readers and see their replies\n\n[Comments](#comments-area)", "url": "https://wpnews.pro/news/rock-band-muse-lose-social-media-handles-to-metas-new-ai-tool", "canonical_source": "https://www.independent.co.uk/arts-entertainment/music/news/muse-band-meta-ai-tool-handle-b3047291.html", "published_at": "2026-09-09 13:00:00+00:00", "updated_at": "2026-09-09 13:16:05.103043+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products"], "entities": ["Meta", "Muse", "Matt Bellamy", "X", "Instagram", "The Independent"], "alternates": {"html": "https://wpnews.pro/news/rock-band-muse-lose-social-media-handles-to-metas-new-ai-tool", "markdown": "https://wpnews.pro/news/rock-band-muse-lose-social-media-handles-to-metas-new-ai-tool.md", "text": "https://wpnews.pro/news/rock-band-muse-lose-social-media-handles-to-metas-new-ai-tool.txt", "jsonld": "https://wpnews.pro/news/rock-band-muse-lose-social-media-handles-to-metas-new-ai-tool.jsonld"}}