# Roblox buys Morpheus AI for its Roblox Reality push

> Source: <https://runtimewire.com/article/roblox-buys-morpheus-ai-for-its-roblox-reality-push>
> Published: 2026-06-03 04:30:11+00:00

Roblox has acquired Morpheus AI Inc., an AI lab Roblox describes as building video world models, the company said Tuesday in an announcement on X. https://www.youtube.com/watch?v=A60n4O5k8XI Roblox framed the acquisition as "a strategic step toward advancing the Roblox Reality vision," pointing to its broader plan to blend its game engine and cloud infrastructure with video world models. In an April Roblox Reality blog post, the company described Reality as a hybrid architecture meant to comb...