{"slug": "rewarding-authentic-creativity-on-spotlight", "title": "Rewarding Authentic Creativity on Spotlight", "summary": "Snap Inc. announced that as of this month, wholly AI-generated videos will no longer be eligible for recommendation on Spotlight, its user-generated content platform, to prioritize authentic, human-made creativity. The company reported that the number of unique Spotlight contributors globally is up more than 120% compared to last year, and content enhanced with Snapchat's AI creative tools will remain eligible with transparency indicators.", "body_md": "Rewarding Authentic Creativity on Spotlight\n\nSpotlight recommendations will increasingly prioritize authentic, human-made creativity.\n\nEarlier this year, we [ shared](/still-spotlight-but-still-real) our ambition to make Spotlight a place where original, authentic creativity stands out. Today, we're taking another step in that direction, updating our recommendation systems to better reward authentic, human-made content.\n\nAs of this month and going forward, wholly AI-generated videos will no longer be eligible for recommendation on Spotlight.\n\nAs low-quality, repetitive, AI-generated content becomes increasingly common across the internet, we want Spotlight to remain a place where people can discover authentic creativity from real people, because we believe there's enduring value in rewarding original perspectives, personal storytelling, and the moments that people choose to create and share themselves.\n\nAlready we’re seeing experienced creators and everyday Snapchatters embrace Spotlight as a place to share their original content, with the number of unique Spotlight contributors globally up more than 120% compared to last year. 1\n\nNo detection system is perfect, but our goal is simple: keep Spotlight a place where authentic creativity has the best opportunity to be discovered.\n\nThis is not about rejecting AI. We know that for some, AI plays an important part of the creative process, and we believe it can unlock incredible new forms of expression. So, content that has been enhanced or edited using Snapchat's AI creative tools will continue to be eligible for recommendation and importantly include transparency indicators.\n\nAs more people come to Spotlight to share their creativity and discover new voices, we'll continue investing in experiences that reward originality while preserving what has always made Spotlight feel special.\n\n[Back to News](/)\n\n**Get In Touch**\n\nFor press requests, email [ press@snap.com](mailto:press@snap.com).\n\nFor all other inquiries, please visit our\n\n[.](https://help.snapchat.com/hc/en-us?lang=en-US)\n\n**Support site**", "url": "https://wpnews.pro/news/rewarding-authentic-creativity-on-spotlight", "canonical_source": "https://newsroom.snap.com/rewarding-authentic-creativity-on-spotlight", "published_at": "2026-07-31 16:26:56.638668+00:00", "updated_at": "2026-07-31 16:26:58.461880+00:00", "lang": "en", "topics": ["generative-ai", "ai-policy"], "entities": ["Snap Inc.", "Spotlight", "Snapchat"], "alternates": {"html": "https://wpnews.pro/news/rewarding-authentic-creativity-on-spotlight", "markdown": "https://wpnews.pro/news/rewarding-authentic-creativity-on-spotlight.md", "text": "https://wpnews.pro/news/rewarding-authentic-creativity-on-spotlight.txt", "jsonld": "https://wpnews.pro/news/rewarding-authentic-creativity-on-spotlight.jsonld"}}