Report: Apple seeks publisher deals to give Siri AI better access to current events

Apple is in talks with publishers to secure multiyear deals worth up to nine figures that would give Siri AI improved access to current events and information, according to a report in The Wall Street Journal. The company has proposed a variable compensation plan, paying partners when their content is used, and declined to comment. The move comes as publishers choose between licensing content to AI companies or suing them, with The New York Times suing OpenAI and Microsoft while News Corp and Axel Springer have struck deals with OpenAI.

The Wall Street Journal reports https://www.wsj.com/business/media/apple-in-talks-to-pay-publishers-to-improve-ai-powered-siri-0641f64b that Apple has been pursuing content deals worth up to nine figures to improve Siri AI’s access to current news and information. Here are the details. Apple seeks deals with publishers for Siri AI In a report published today, The Wall Street Journal says that Apple has been reaching out to publishers to secure multiyear deals that would provide Siri AI with access to current events and information. From the report https://www.wsj.com/business/media/apple-in-talks-to-pay-publishers-to-improve-ai-powered-siri-0641f64b : Apple has proposed a variable compensation plan, with payments made to partner publishers when their content is used, some of the people said. The company has discussed a possible nine-figure budget for the payments, they said. Apple’s move comes as publishers increasingly choose between fighting AI companies in court and licensing their content to them. The New York Times , for instance, is currently suing https://www.nytimes.com/2023/12/27/business/media/new-york-times-open-ai-microsoft-lawsuit.html OpenAI and Microsoft over alleged unauthorized use of their work to train AI models, while publishers including News Corp https://openai.com/index/news-corp-and-openai-sign-landmark-multi-year-global-partnership/ and Axel Springer https://openai.com/index/axel-springer-partnership/ have instead struck content deals with the maker of ChatGPT. Reddit has also taken both approaches, striking a deal https://www.reuters.com/technology/reddit-ai-content-licensing-deal-with-google-sources-say-2024-02-22/ which is currently under review https://www.cnbc.com/2026/07/22/reddit-stock-google-ai-content-deal.html with Google in 2024 reportedly worth about $60 million per year to license its content for AI training, while separately suing Anthropic https://www.reuters.com/business/reddit-sues-ai-startup-anthropic-allegedly-using-data-without-permission-2025-06-04/ and Perplexity https://www.reuters.com/world/reddit-sues-perplexity-scraping-data-train-ai-system-2025-10-22/ over alleged unauthorized scraping of its data. Back to the Journal ’s report, it notes that such deals wouldn’t be a first for Apple, as the company currently teams up https://9to5mac.com/2025/09/29/apple-news-just-added-the-washington-post-at-no-extra-cost/ with publishers for Apple News+, and has struck deals that included rights to use publishers’ content for its own AI training. The WSJ reached out to Apple for comment, but the company declined. To read the WSJ ’s full report, follow this link https://www.wsj.com/business/media/apple-in-talks-to-pay-publishers-to-improve-ai-powered-siri-0641f64b . Worth checking out on Amazon Geoffrey Cain – ‘Steve Jobs in Exile’ https://amzn.to/4v3CS5Q David Pogue – ’Apple: The First 50 Years’ https://amzn.to/46Y3nQj MacBook Neo https://amzn.to/47vJmkn Logitech MX Master 4 https://amzn.to/3KmIQN7 AirPods Pro 3 https://www.amazon.com/Apple-Cancellation-Translation-Headphones-High-Fidelity/dp/B0FQFB8FMG?tag=marcmendes-20 AirTag 2nd Generation – 4 Pack https://amzn.to/4sewc3a Apple Watch Series 11 https://amzn.to/46VomDB Wireless CarPlay adapter https://www.amazon.com/gp/product/B0F6T6N2B1?tag=marcmendes-20 FTC: We use income earning auto affiliate links. More. https://9to5mac.com/about/ affiliate our homepage http://9to5mac.com/ for all the latest news, and follow 9to5Mac on exclusive stories https://9to5mac.com/feature/exclusive/ , reviews https://9to5mac.com/guides/review/ , how-tos https://9to5mac.com/guides/how-to/ , and subscribe to our YouTube channel https://www.youtube.com/9to5mac