# Report: Apple seeks publisher deals to give Siri AI better access to current events > Source: > Published: 2026-08-12 23:14:20+00:00 [ The Wall Street Journal reports](https://www.wsj.com/business/media/apple-in-talks-to-pay-publishers-to-improve-ai-powered-siri-0641f64b) that Apple has been pursuing content deals worth up to nine figures to improve Siri AI’s access to current news and information. Here are the details. ## Apple seeks deals with publishers for Siri AI In a report published today, *The Wall Street Journal* says that Apple has been reaching out to publishers to secure multiyear deals that would provide Siri AI with access to current events and information. From the [report](https://www.wsj.com/business/media/apple-in-talks-to-pay-publishers-to-improve-ai-powered-siri-0641f64b): Apple has proposed a variable compensation plan, with payments made to partner publishers when their content is used, some of the people said. The company has discussed a possible nine-figure budget for the payments, they said. Apple’s move comes as publishers increasingly choose between fighting AI companies in court and licensing their content to them. *The New York Times*, for instance, is [currently suing](https://www.nytimes.com/2023/12/27/business/media/new-york-times-open-ai-microsoft-lawsuit.html) OpenAI and Microsoft over alleged unauthorized use of their work to train AI models, while publishers including [News Corp](https://openai.com/index/news-corp-and-openai-sign-landmark-multi-year-global-partnership/) and [Axel Springer](https://openai.com/index/axel-springer-partnership/) have instead struck content deals with the maker of ChatGPT. Reddit has also taken both approaches, striking a [deal](https://www.reuters.com/technology/reddit-ai-content-licensing-deal-with-google-sources-say-2024-02-22/) (which is currently [under review](https://www.cnbc.com/2026/07/22/reddit-stock-google-ai-content-deal.html)) with Google in 2024 reportedly worth about $60 million per year to license its content for AI training, while separately [suing Anthropic](https://www.reuters.com/business/reddit-sues-ai-startup-anthropic-allegedly-using-data-without-permission-2025-06-04/) and [Perplexity](https://www.reuters.com/world/reddit-sues-perplexity-scraping-data-train-ai-system-2025-10-22/) over alleged unauthorized scraping of its data. Back to the *Journal*’s report, it notes that such deals wouldn’t be a first for Apple, as the company currently [teams up](https://9to5mac.com/2025/09/29/apple-news-just-added-the-washington-post-at-no-extra-cost/) with publishers for Apple News+, and has struck deals that included rights to use publishers’ content for its own AI training. The *WSJ* reached out to Apple for comment, but the company declined. To read the *WSJ*’s full report, [follow this link](https://www.wsj.com/business/media/apple-in-talks-to-pay-publishers-to-improve-ai-powered-siri-0641f64b). #### Worth checking out on Amazon [Geoffrey Cain – ‘Steve Jobs in Exile’](https://amzn.to/4v3CS5Q)[David Pogue – ’Apple: The First 50 Years’](https://amzn.to/46Y3nQj)[MacBook Neo](https://amzn.to/47vJmkn)[Logitech MX Master 4](https://amzn.to/3KmIQN7)[AirPods Pro 3](https://www.amazon.com/Apple-Cancellation-Translation-Headphones-High-Fidelity/dp/B0FQFB8FMG?tag=marcmendes-20)[AirTag (2nd Generation) – 4 Pack](https://amzn.to/4sewc3a)[Apple Watch Series 11](https://amzn.to/46VomDB)[Wireless CarPlay adapter](https://www.amazon.com/gp/product/B0F6T6N2B1?tag=marcmendes-20) *FTC: We use income earning auto affiliate links.* [More.](https://9to5mac.com/about/#affiliate) [our homepage](http://9to5mac.com/)for all the latest news, and follow 9to5Mac on [exclusive stories](https://9to5mac.com/feature/exclusive/), [reviews](https://9to5mac.com/guides/review/), [how-tos](https://9to5mac.com/guides/how-to/), and [subscribe to our YouTube channel](https://www.youtube.com/9to5mac)