{"slug": "report-apple-seeks-publisher-deals-to-give-siri-ai-better-access-to-current", "title": "Report: Apple seeks publisher deals to give Siri AI better access to current events", "summary": "Apple is in talks with publishers to secure multiyear deals worth up to nine figures that would give Siri AI improved access to current events and information, according to a report in The Wall Street Journal. The company has proposed a variable compensation plan, paying partners when their content is used, and declined to comment. The move comes as publishers choose between licensing content to AI companies or suing them, with The New York Times suing OpenAI and Microsoft while News Corp and Axel Springer have struck deals with OpenAI.", "body_md": "[ The Wall Street Journal reports](https://www.wsj.com/business/media/apple-in-talks-to-pay-publishers-to-improve-ai-powered-siri-0641f64b) that Apple has been pursuing content deals worth up to nine figures to improve Siri AI’s access to current news and information. Here are the details.\n\n## Apple seeks deals with publishers for Siri AI\n\nIn a report published today, *The Wall Street Journal* says that Apple has been reaching out to publishers to secure multiyear deals that would provide Siri AI with access to current events and information.\n\nFrom the [report](https://www.wsj.com/business/media/apple-in-talks-to-pay-publishers-to-improve-ai-powered-siri-0641f64b):\n\nApple has proposed a variable compensation plan, with payments made to partner publishers when their content is used, some of the people said. The company has discussed a possible nine-figure budget for the payments, they said.\n\nApple’s move comes as publishers increasingly choose between fighting AI companies in court and licensing their content to them. *The New York Times*, for instance, is [currently suing](https://www.nytimes.com/2023/12/27/business/media/new-york-times-open-ai-microsoft-lawsuit.html) OpenAI and Microsoft over alleged unauthorized use of their work to train AI models, while publishers including [News Corp](https://openai.com/index/news-corp-and-openai-sign-landmark-multi-year-global-partnership/) and [Axel Springer](https://openai.com/index/axel-springer-partnership/) have instead struck content deals with the maker of ChatGPT.\n\nReddit has also taken both approaches, striking a [deal](https://www.reuters.com/technology/reddit-ai-content-licensing-deal-with-google-sources-say-2024-02-22/) (which is currently [under review](https://www.cnbc.com/2026/07/22/reddit-stock-google-ai-content-deal.html)) with Google in 2024 reportedly worth about $60 million per year to license its content for AI training, while separately [suing Anthropic](https://www.reuters.com/business/reddit-sues-ai-startup-anthropic-allegedly-using-data-without-permission-2025-06-04/) and [Perplexity](https://www.reuters.com/world/reddit-sues-perplexity-scraping-data-train-ai-system-2025-10-22/) over alleged unauthorized scraping of its data.\n\nBack to the *Journal*’s report, it notes that such deals wouldn’t be a first for Apple, as the company currently [teams up](https://9to5mac.com/2025/09/29/apple-news-just-added-the-washington-post-at-no-extra-cost/) with publishers for Apple News+, and has struck deals that included rights to use publishers’ content for its own AI training.\n\nThe *WSJ* reached out to Apple for comment, but the company declined.\n\nTo read the *WSJ*’s full report, [follow this link](https://www.wsj.com/business/media/apple-in-talks-to-pay-publishers-to-improve-ai-powered-siri-0641f64b).\n\n#### Worth checking out on Amazon\n\n[Geoffrey Cain – ‘Steve Jobs in Exile’](https://amzn.to/4v3CS5Q)[David Pogue – ’Apple: The First 50 Years’](https://amzn.to/46Y3nQj)[MacBook Neo](https://amzn.to/47vJmkn)[Logitech MX Master 4](https://amzn.to/3KmIQN7)[AirPods Pro 3](https://www.amazon.com/Apple-Cancellation-Translation-Headphones-High-Fidelity/dp/B0FQFB8FMG?tag=marcmendes-20)[AirTag (2nd Generation) – 4 Pack](https://amzn.to/4sewc3a)[Apple Watch Series 11](https://amzn.to/46VomDB)[Wireless CarPlay adapter](https://www.amazon.com/gp/product/B0F6T6N2B1?tag=marcmendes-20)\n\n*FTC: We use income earning auto affiliate links.* [More.](https://9to5mac.com/about/#affiliate)\n\n[our homepage](http://9to5mac.com/)for all the latest news, and follow 9to5Mac on\n\n[exclusive stories](https://9to5mac.com/feature/exclusive/),\n\n[reviews](https://9to5mac.com/guides/review/),\n\n[how-tos](https://9to5mac.com/guides/how-to/), and\n\n[subscribe to our YouTube channel](https://www.youtube.com/9to5mac)", "url": "https://wpnews.pro/news/report-apple-seeks-publisher-deals-to-give-siri-ai-better-access-to-current", "canonical_source": "https://9to5mac.com/2026/08/12/report-apple-seeks-publisher-deals-to-give-siri-ai-better-access-to-current-events/", "published_at": "2026-08-12 23:14:20+00:00", "updated_at": "2026-08-12 23:35:27.748880+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products", "ai-policy"], "entities": ["Apple", "Siri", "The Wall Street Journal", "The New York Times", "OpenAI", "Microsoft", "News Corp", "Axel Springer"], "alternates": {"html": "https://wpnews.pro/news/report-apple-seeks-publisher-deals-to-give-siri-ai-better-access-to-current", "markdown": "https://wpnews.pro/news/report-apple-seeks-publisher-deals-to-give-siri-ai-better-access-to-current.md", "text": "https://wpnews.pro/news/report-apple-seeks-publisher-deals-to-give-siri-ai-better-access-to-current.txt", "jsonld": "https://wpnews.pro/news/report-apple-seeks-publisher-deals-to-give-siri-ai-better-access-to-current.jsonld"}}