{"slug": "rep-labs-launches-cross-platform-context-layer-to-power-the-ai-internet", "title": "Rep Labs launches cross-platform context layer to power the AI internet", "summary": "REP Labs, an applied cryptography and AI company backed by investors including the Ethereum Foundation, Consensys, Symbiotic, BlackRock, and Mask & Lens Networks, launched its first consumer application built on its verified-context graph, enabling users to aggregate activity across X, Polymarket, Hyperliquid, Ethereum, Base, and BNB Chain into a single profile. The graph spans more than 3.4 million users and 250,000 verified spenders, with up to 20% monthly active wallet penetration in supported ecosystems, and the company plans to expand beyond crypto to power AI-agent coordination.", "body_md": "REP Labs, an applied cryptography and AI company backed by angel investors and advisors with experience across organizations including the Ethereum Foundation, Consensys, Symbiotic, BlackRock, and Mask & Lens Networks, today launched the first consumer application built on top of its verified-context graph, marking the next step toward infrastructure for AI-native coordination.\n\n## An important milestone for REP\n\nThe initial release is focused on the crypto community. Users can aggregate context across X, Polymarket, Hyperliquid, Ethereum, Base, and BNB Chain into a single profile powered by cryptographically verifiable activity and participation.\n\nThat verified context can be used to join communities organized around proven achievements – from top traders and builders to prediction market participants – while enabling projects to incentivize users based on verified activity.\n\nFor example, a trader with a verified track record could automatically qualify for lower DEX trading fees, exclusive rewards, or other ecosystem benefits.\n\nThe launch marks an important milestone in REP’s broader vision of building the infrastructure that enables people, businesses, and AI agents to coordinate using portable, verifiable context rather than fragmented platform-specific signals. At the core of that vision is a graph that turns cross-platform activity into context that AI agents can query before they act.\n\nREP’s graph already spans more than 3.4 million users across four platforms and includes over 250,000 verified spenders. In each supported ecosystem, REP has achieved up to 20% monthly active wallet penetration, with verified-context mechanics already powering real-world incentive distribution at scale.\n\nUntil now, this context existed within individual ecosystems. The new application is the first to unify it across multiple platforms into a user-owned profile.\n\n“The internet is fragmenting, and AI is speeding it up: users’ context is scattered across hundreds of apps, soon thousands. Context is the new wealth. Real, portable, proven context is the fuel of coordination; it makes life easier and unlocks the AI-driven world, from buying what you love to meeting your people. At the intersection of cryptography and AI, we build both the infrastructure and the products on top of it, not only to make people AI-enabled but to bring them closer, person to person and agent to agent,” said Max Choly, co-founder and CEO of REP Labs.\n\nThis fragmentation becomes a critical problem in the AI era. Morgan Stanley estimates that by 2030, AI-powered shopping agents could account for 10–20% of U.S. e-commerce spending, representing between $190 billion and $385 billion in annual transaction volume.\n\nMeanwhile, McKinsey estimates that agentic commerce could orchestrate up to $1 trillion in U.S. retail revenue and between $3 trillion and $5 trillion globally by 2030. Together, these forecasts point to a future where a meaningful share of purchasing decisions may be made not directly by consumers, but by AI agents acting on their behalf.\n\n## Plans to bring context-powered matching\n\nIf AI agents are increasingly making purchasing, hiring, recommendation, and delegation decisions on behalf of users, they need access to portable, verifiable context about who they represent and the counterparties they interact with before they act.\n\nFuture releases will expand supported platforms beyond crypto and introduce context-powered matching, recommendations, and discovery across a broader range of internet applications.\n\nThe launch follows REP’s recently completed angel round, with investors and advisors backing the company’s vision for portable verified context.\n\nSuji Yan, Steward at Mask & Lens Networks, said: “We spent years proving that social graphs and identity could live outside platforms. The agentic era is where that finally matters – agents need a way to know who they’re dealing with, and humans need their context to be portable and theirs. That’s why I’m backing REP.”\n\nMisha Putiatin, co-founder and CEO of Symbiotic, commented: “REP is trying to solve one of the biggest underlying problems for both crypto and the internet in general. Without a strong trust primitive, many services will become increasingly vulnerable to AI-generated noise, bots, and malicious actors.”\n\nKevin Tang, the CEO of Hello Trade and a former director of digital assets at BlackRock, added: “‘In traditional finance, context is everything: credit history, track record, relationships. Blockchain provides the cryptographic primitives to make that context portable and verifiable for the first time. As we move into the agentic economy, both humans and the agents acting for them need this layer. REP is building the foundation that economy needs.”", "url": "https://wpnews.pro/news/rep-labs-launches-cross-platform-context-layer-to-power-the-ai-internet", "canonical_source": "https://thecoinheadlines.com/tech-and-ai/rep-labs-launches-cross-platform-context-layer-to-power-the-ai-internet/article-30121/", "published_at": "2026-08-25 20:18:03+00:00", "updated_at": "2026-08-25 20:45:22.583481+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-infrastructure", "ai-agents"], "entities": ["REP Labs", "Ethereum Foundation", "Consensys", "Symbiotic", "BlackRock", "Mask & Lens Networks", "Max Choly", "Suji Yan"], "alternates": {"html": "https://wpnews.pro/news/rep-labs-launches-cross-platform-context-layer-to-power-the-ai-internet", "markdown": "https://wpnews.pro/news/rep-labs-launches-cross-platform-context-layer-to-power-the-ai-internet.md", "text": "https://wpnews.pro/news/rep-labs-launches-cross-platform-context-layer-to-power-the-ai-internet.txt", "jsonld": "https://wpnews.pro/news/rep-labs-launches-cross-platform-context-layer-to-power-the-ai-internet.jsonld"}}