REI tells people to Opt Outside, posts AI bike from nowhere on Earth

REI shared an Instagram ad for a Van Rysel bike using an AI-generated image that featured handlebars protruding from the seat, drawing mockery for failing to depict a realistic bicycle.

REI, the company that tells people to "Opt Outside," apparently opted out of looking at the AI bicycle before posting it. PetaPixel reports https://petapixel.com/2026/06/23/cycling-brand-is-mocked-over-ai-image-of-handlebars-protruding-from-bike-seat/ that REI shared an Instagram ad for a Van Rysel bike using an AI-generated image that immediately failed the "has anyone here ever seen a bicycle?" — Read the rest https://boingboing.net/2026/06/23/rei-tells-people-to-opt-outside-posts-ai-bike-from-nowhere-on-earth.html The post REI tells people to Opt Outside, posts AI bike from nowhere on Earth https://boingboing.net/2026/06/23/rei-tells-people-to-opt-outside-posts-ai-bike-from-nowhere-on-earth.html appeared first on Boing Boing https://boingboing.net .