# REI tells people to Opt Outside, posts AI bike from nowhere on Earth

> Source: <https://boingboing.net/2026/06/23/rei-tells-people-to-opt-outside-posts-ai-bike-from-nowhere-on-earth.html>
> Published: 2026-06-23 16:43:34+00:00

REI, the company that tells people to "Opt Outside," apparently opted out of looking at the AI bicycle before posting it.

[PetaPixel reports](https://petapixel.com/2026/06/23/cycling-brand-is-mocked-over-ai-image-of-handlebars-protruding-from-bike-seat/) that REI shared an Instagram ad for a Van Rysel bike using an AI-generated image that immediately failed the "has anyone here ever seen a bicycle?" — [Read the rest ](https://boingboing.net/2026/06/23/rei-tells-people-to-opt-outside-posts-ai-bike-from-nowhere-on-earth.html)

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