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[ARTICLE · art-137946] src=bbc.com ↗ pub= topic=artificial-intelligence verified=true sentiment=· neutral

Rebranding artificial intelligence as super intelligence

President Donald Trump floated rebranding artificial intelligence as "super intelligence," or SI, saying at a speech that "the use of the word artificial makes it sound fake." Trump, who has argued that whoever wins AI wins and is firmly against regulation, added "we have to be careful" and "Welcome to the new world of super intelligence - SI." The rebranding push puts Trump at odds with many attendees, and the question remains whether the slow pace of diplomacy can keep up with AI's rapid development.

read1 min views1 publishedSep 23, 2026
Rebranding artificial intelligence as super intelligence
Image: source

Donald Trump has a penchant for branding and in his speech he gave artificial intelligence a new name: super intelligence.

"The use of the word artificial makes it sound fake," he said. "It's not fake, it's actually amazing. But we have to be careful," he added. "Welcome to the new world of super intelligence - SI," he went on to say.

Trump has previously argued that whoever wins AI, wins, and he is firmly against regulation. But that puts him at odds with many here.

The question is whether the slow pace of diplomacy can keep up with AI’s rapid development.

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