RAMageddon Strikes Again: Amazon Raises Its Electronics Prices by Up to 60%

Amazon has raised prices on popular electronics including Kindles, Echos, and Fire TVs by up to 60%, citing significant increases in memory and storage component costs amid the AI-driven RAMageddon. The Echo Dot smart speaker jumped from $50 to $80, a 60% increase, while the starter Kindle and Fire TV Stick HD saw hikes of 36% and 14%, respectively. An Amazon spokesperson said the company adjusted pricing after absorbing increases as long as possible.

Talk about sticker shock. Amazon just raised the prices of some of its most popular electronics — including Kindles, Echos, Fire TVs and more — by up to 60%. You can thank the so-called RAMageddon https://www.cnet.com/tech/services-and-software/what-is-ramageddon-why-ai-is-making-laptops-and-phones-more-expensive/ for the across-the-board hikes, according to a company spokesperson, who blamed the rising prices on “significant increases in memory and storage component costs.” The hardware component shortage isn’t new. The AI industry has been gobbling up the world’s supply of memory and storage for more than a year now, hacking away at the budget laptop and smartphone industries https://www.cnet.com/tech/mobile/smartphone-shipments-13-year-low-ramageddon-chip-shortage/ as tech companies scramble to allocate the remaining resources https://www.cnet.com/tech/computing/tech-companies-are-freaking-out-about-ramageddon/ in the supply chains. Now the buck is being passed to consumers buying e-readers https://www.cnet.com/tech/computing/best-e-reader/ , smart home products https://www.cnet.com/home/smart-home/best-smart-home-devices/ and more. Amazon’s largest price hikes affected its most inexpensive electronics, making entry-level products less affordable. The Echo Dot smart speaker https://www.cnet.com/home/smart-home/amazon-echo-dot-5th-gen-review-the-best-echo-on-a-budget/ jumped from $50 to $80, representing a startling 60% price increase. Other base-level products, such as the starter Kindle and Fire TV Stick HD https://www.cnet.com/tech/home-entertainment/amazon-launches-fire-tv-stick-hd/ , saw price hikes of 36% and 14%, respectively. Read more: Best Smart Home Devices of 2026: Everyday Upgrades https://www.cnet.com/home/smart-home/best-smart-home-devices/ An Amazon spokesperson told CNET that the company is still trying to figure out more accessible pricing, but that increases were needed to account for hardware costs. “After absorbing these increases for as long as we could, we recently adjusted pricing across our product lines,” the spokesperson said. Conspicuously missing from the recent round of price hikes were Amazon’s Ring doorbell cameras https://www.cnet.com/home/security/best-ring-video-doorbells/ . The $220 Echo Studio https://www.cnet.com/home/smart-home/amazon-echo-studio-vs-echo-dot-max-which-should-you-buy/ smart speaker was also spared from a price increase, though almost every other Echo product saw a hike of between 10% and 60%. Amazon is far from the only company raising prices in response to the supply chain squeeze. Gamers have been brutalized by back-to-back https://www.cnet.com/tech/gaming/microsoft-raises-xbox-prices-memory-shortage/ console https://www.cnet.com/tech/gaming/playstation-prices-increasing-next-week-prepare-for-900-for-a-ps5-pro/ price increases https://www.cnet.com/tech/gaming/steam-deck-prices-soar-as-ramageddon-continues-affecting-gaming-hardware/ and an ugly Steam Machine starting price https://www.cnet.com/tech/gaming/valve-steam-machine-hands-on-first-impressions/ . Folks looking for a new laptop have been routinely pummeled https://www.cnet.com/tech/computing/apple-hikes-price-of-macbook-neo/ year-round. Other smart home companies have struggled to keep up with rising component costs, too — which means consumers are besieged on all sides by rising consumer tech prices. Roku, a direct competitor to Amazon’s Fire TV streaming products, raised its prices by up to 60% https://www.cnet.com/tech/home-entertainment/roku-hardware-prices-rise-ramageddon/ just last month. Apple recently raised the price https://www.cnet.com/tech/computing/apple-price-increases-macbooks-ipads-blames-ram-shortage/ of its HomePod Mini smart speaker by 30%, and there are likely more price hikes on the way. Here’s a full list of Amazon’s recent electronics price increases, by product type: Product name | Former price | New price | | Echo Dot 5th Gen | $50 | $80 | | Echo Spot | $80 | $110 | | Echo Dot Max | $100 | $120 | | Echo Show 8 | $180 | $200 | | Echo Show 11 | $220 | $250 | | Echo Show 15 | $300 | $350 | | Echo Show 21 | $400 | $500 | | Fire TV Stick HD | $35 | $40 | | Fire TV Stick 4K Max | $60 | $85 | | Kindle 16 GB | $110 | $150 | | Kindle Paperwhite 16GB | $160 | $200 | | Eero 7 3-pack | $350 | $400 | | Eero Pro 7 3-pack | $700 | $800 |