PwC published ‘thought leadership’ reports marred by AI hallucinations PwC, a Big Four consulting firm, published 'thought leadership' reports that contained AI hallucinations, according to a Financial Times investigation. The reports, which were meant to showcase PwC's expertise on artificial intelligence, included fabricated citations and nonsensical content generated by AI tools. PwC published ‘thought leadership’ reports marred by AI hallucinations Source: Financial Times Technology https://www.ft.com/technology Big Four consultant is latest firm found to have produced slapdash work while marketing expertise on the technology Get AI news in your inbox Daily digest of what matters in AI.