# PwC published ‘thought leadership’ reports marred by AI hallucinations

> Source: <https://www.machinebrief.com/news/pwc-published-thought-leadership-reports-marred-by-ai-halluc-ra3d>
> Published: 2026-07-29 04:01:28+00:00

# PwC published ‘thought leadership’ reports marred by AI hallucinations

Source:

[Financial Times Technology](https://www.ft.com/technology)Big Four consultant is latest firm found to have produced slapdash work while marketing expertise on the technology

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