{"slug": "pwc-published-thought-leadership-reports-marred-by-ai-hallucinations", "title": "PwC published ‘thought leadership’ reports marred by AI hallucinations", "summary": "PwC, a Big Four consulting firm, published 'thought leadership' reports that contained AI hallucinations, according to a Financial Times investigation. The reports, which were meant to showcase PwC's expertise on artificial intelligence, included fabricated citations and nonsensical content generated by AI tools.", "body_md": "# PwC published ‘thought leadership’ reports marred by AI hallucinations\n\nSource:\n\n[Financial Times Technology](https://www.ft.com/technology)Big Four consultant is latest firm found to have produced slapdash work while marketing expertise on the technology\n\nGet AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/pwc-published-thought-leadership-reports-marred-by-ai-hallucinations", "canonical_source": "https://www.machinebrief.com/news/pwc-published-thought-leadership-reports-marred-by-ai-halluc-ra3d", "published_at": "2026-07-29 04:01:28+00:00", "updated_at": "2026-07-29 04:59:14.313658+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-ethics", "ai-policy"], "entities": ["PwC", "Financial Times"], "alternates": {"html": "https://wpnews.pro/news/pwc-published-thought-leadership-reports-marred-by-ai-hallucinations", "markdown": "https://wpnews.pro/news/pwc-published-thought-leadership-reports-marred-by-ai-hallucinations.md", "text": "https://wpnews.pro/news/pwc-published-thought-leadership-reports-marred-by-ai-hallucinations.txt", "jsonld": "https://wpnews.pro/news/pwc-published-thought-leadership-reports-marred-by-ai-hallucinations.jsonld"}}