# Puck AI – Visual AI builder embedded in your app > Source: > Published: 2026-07-28 12:45:41+00:00 AI has transformed how software is built, but most of the productivity gains have gone to developers. Today, we’re changing that. After months of beta testing, we’re excited to officially launch [Puck AI](/docs/ai/overview): the visual AI builder you can embed inside your application. Puck AI brings the power of tools like Lovable and Claude Design directly into your app. Your users can generate, review and refine production-ready interfaces without ever leaving your product. With Puck AI, your users can: For more advanced use cases, you can also integrate your own AI agents using our headless APIs, giving you complete control over prompts, tools, models and workflows. Puck AI is built on top of [Puck](https://github.com/puckeditor/puck), our open-source visual editor for React with over 13k stars on GitHub. Over the past few years, thousands of developers have used Puck to build custom page builders, CMSs, document editors and internal tools. Puck AI builds on that foundation, sharing the same APIs, visual editing experience, and modular architecture. Like Puck, every generated experience is represented as structured JSON that you can store, version and serve from your own backend. Today’s announcement coincides with the [Puck AI 0.8 release](/blog/puck-ai-08), which introduces our next-gen agent for [designing new Puck components](/docs/ai/design-mode) on the fly, and [Bring-Your-Own-Key (BYOK)](/docs/ai/model-configuration). We’ve also [revamped our pricing](/pricing) with a new pay-as-you-go option, making it easier to get started whether you’re experimenting with AI features or rolling them out to production. Over the coming months we’ll continue expanding Puck AI with support for additional models, improved token efficiency, and better performance. We’re also growing the wider Puck platform and continuing to invest heavily in our open-source editor. We believe that the biggest productivity gains from AI will come from embedding it in SaaS products, internal tools and existing workflows. Our goal is to make that as simple as embedding a React component. Whether you’re adding AI to an existing product or building something entirely new, Puck AI gives your users a familiar visual interface for creating production-ready experiences in seconds. Puck AI is available today. We can’t wait to see what you build.