# Publicis Boosts Full-Year Guidance as Clients Embrace AI, But Delay Transformation

> Source: <https://www.adweek.com/agencies/publicis-boosts-full-year-guidance-as-clients-embrace-ai-but-delay-transformation/>
> Published: 2026-07-16 01:30:00+00:00

**The numbers**

**4.8%** – year-on-year organic net revenue growth in Q2 2026, to $4.3 billion (€3.8 billion), up from 4.5% in Q1.

**87% **– net revenue that comes from AI-powered marketing services, up 1% from Q1.

**13% **– net revenue from the technology practice, which declined single digits in Q2.

**4.5% to 5%** – organic growth outlook for 2026, up slightly on the 4% to 5% previously forecast.

**17.5%** – a record first-half headline operating margin.

**Watercooler talk**

Q2 marked Publicis Groupe’s 21st consecutive quarter of growth, with net revenues up 4.8% year-on-year.

It’s been a busy three months for the French holdco, which acquired data giant [LiveRamp for $2.2](https://www.adweek.com/agencies/publicis-to-acquire-liveramp-for-22-billion/)