{"slug": "psa-amazons-shopping-ai-can-now-tell-you-if-that-message-is-a-scam", "title": "PSA: Amazon’s shopping AI can now tell you if that message is a scam", "summary": "Amazon announced on Wednesday that its consumer AI service, Alexa for Shopping, can now tell customers whether a message they received from Amazon is real or a scam, addressing the roughly 360,000 customers who contact customer service each year with such questions. The AI checks messages against billions of Amazon-sent communications, analyzing sender info, content, timing, and metadata to confirm authenticity, and improves as customers report suspicious messages. The feature follows Amazon's earlier scam-fighting tools, including the verify@amazon.com email address and an online form.", "body_md": "Amazon is turning to AI to help fight scammers, the company [announced](https://www.aboutamazon.com/news/retail/how-to-verify-amazon-messages-alexa-for-shopping) on Wednesday. The retailer said some 360,000 customers every year reach out to its customer service department, wondering whether a message they received from Amazon is real or a scam. Now, customers will be able to ask Amazon’s consumer AI service, [Alexa for Shopping](https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant), to help answer that question instead.\n\nThe company said its AI can “definitively” confirm whether a communication originated from its own systems by checking it against the billions of messages Amazon has sent globally. The AI analyzes the sender information, content, timing, message metadata, and more, to determine authenticity. Amazon said the system will improve as customers report more suspicious messages, helping it to spot scams more effectively in the future.\n\nThe new AI capabilities follow on Amazon’s earlier attempts to address the growing scam problem, which includes fake order confirmations, Prime membership renewal alerts, account suspension warnings, package delivery notifications, and job scams.\n\nEarlier this year, Amazon launched an email address, verify@amazon.com, that allows anyone to forward suspicious messages to the company and receive a response that confirms whether the email was a real message or a scam. It also offers an online form on its customer service site that provides the same assistance.\n\nThe feature’s addition is aanother example of how Amazon has shifted its product strategy around Alexa to focus more on how it can assist with shopping-related questions and provide proactive help. Today, the assistant can source personalized deals, create shopping guides, help customers reorder their everyday items, offer AI product overviews, transcribe handwritten shopping lists, and more.\n\nOn Tuesday, the retailer also added an Alexa feature that lets customers[ set alerts when something new or relevant happens](https://techcrunch.com/2026/09/01/amazon-alexa-can-now-alert-you-when-something-new-might-tempt-you-to-shop/), like a favorite brand launching a new product, the release of a new book from a favorite author, or an artist dropping a new record.\n\nAlexa for Shopping is available from both the Amazon website and mobile app.", "url": "https://wpnews.pro/news/psa-amazons-shopping-ai-can-now-tell-you-if-that-message-is-a-scam", "canonical_source": "https://techcrunch.com/2026/09/02/psa-amazons-shopping-ai-can-now-tell-you-if-that-message-is-a-scam/", "published_at": "2026-09-02 14:56:34+00:00", "updated_at": "2026-09-02 15:26:48.833951+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products", "ai-tools"], "entities": ["Amazon", "Alexa for Shopping"], "alternates": {"html": "https://wpnews.pro/news/psa-amazons-shopping-ai-can-now-tell-you-if-that-message-is-a-scam", "markdown": "https://wpnews.pro/news/psa-amazons-shopping-ai-can-now-tell-you-if-that-message-is-a-scam.md", "text": "https://wpnews.pro/news/psa-amazons-shopping-ai-can-now-tell-you-if-that-message-is-a-scam.txt", "jsonld": "https://wpnews.pro/news/psa-amazons-shopping-ai-can-now-tell-you-if-that-message-is-a-scam.jsonld"}}