{"slug": "prime-video-introduces-new-lip-sync-technology-on-maxton-hall", "title": "Prime Video introduces new lip-sync technology on ‘Maxton Hall’", "summary": "Prime Video has introduced a new lip-sync technology that synchronizes actors' lip movements with human-dubbed audio, debuting on its most-watched International Original series 'Maxton Hall' Seasons 1 and 2 globally in English, with Season 3 premiering December 9. The feature, powered by AI and VFX, aims to eliminate the disconnect of traditional dubbing, and Prime Video plans to expand it to additional titles. Raf Soltanovich, vice president of technology at Prime Video and Amazon MGM Studios, said the technology creates a more seamless and immersive way for customers to enjoy global content.", "body_md": "## Key takeaways\n\n- Prime Video’s lip-sync technology delivers a more accessible viewing experience.\n- Syncing mouth movements to audio, it eliminates the disconnect that can occur with traditional dubbing.\n- The feature debuts on Maxton Hall S1-2 and will be available when Season 3 premieres on December 9.\n\nHave you ever watched a dubbed movie only to notice the actors' mouths continuing to move after the dialogue has ended, taking you completely out of the story? \n\n \n\n[Prime Video](https://www.aboutamazon.com/news/tag/prime-video)is addressing this issue with a feature designed to create a more enjoyable and accessible viewing experience for our global customers.\nThe technology synchronizes actors' lip movements with human-dubbed audio, creating a seamless viewing experience that allows audiences to remain fully immersed in the story. \n\n \n\nThe feature will be available on Prime Video’s most-watched International Original series ever,\n\n[AI](https://www.aboutamazon.com/news/tag/artificial-intelligence)and VFX technologies power the process behind the scenes, responsibly applied to deliver a better customer experience.\nThe feature will be available on Prime Video’s most-watched International Original series ever,\n\n[Maxton Hall](https://www.aboutamazon.com/news/entertainment/maxton-hall-prime-video). Lip-sync dubs are available from today on Maxton Hall Seasons 1 and 2 globally in English and will also be included when the third and final season releases exclusively on Prime Video on December 9. The upcoming Season 3 is based on the 2018 novel Save Me by Mona Kasten.\nLooking ahead, Prime Video plans to expand the technology to additional titles, bringing this enhanced viewing experience to even more customers and content.\n\n\"At Prime Video, we're constantly innovating with new tools that enhance the viewing experience for our customers,\" said Raf Soltanovich, vice president of technology at Prime Video and Amazon MGM Studios. \"With lip-syncing, we're creating a more seamless and immersive way for customers to enjoy global content. And for creators, we're making it easier for their stories to reach an even broader and global audience, all done under creative oversight to ensure the integrity of their artistic vision is preserved.\"\n\nPrime Video continues to explore practical and useful applications of AI that help enhance the viewing experience, always with the customer at the center and creators in the driver's seat.\n\nNext, find out more about how \n\n[Amazon’s custom AI-powered Prime Insights take fans inside Thursday Night Football](https://www.aboutamazon.com/stories/prime-video-ai-live-sports-viewers-tv).\nTrending news and stories\n\n1. [Ring introduces TAKE, setting a new industry standard for default encryption and control](https://www.aboutamazon.com/news/devices/ring-take-encryption?utm_medium=trending_module)\n2. 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[AWS now offers 5 AI certifications to help you stand out in a competitive job market](https://www.aboutamazon.com/news/aws/aws-certifications-generative-ai-machine-learning-cloud-jobs?utm_medium=trending_module)", "url": "https://wpnews.pro/news/prime-video-introduces-new-lip-sync-technology-on-maxton-hall", "canonical_source": "https://www.aboutamazon.com/news/entertainment/prime-video-lip-sync-technology?utm_source=rss", "published_at": "2026-09-09 12:55:35+00:00", "updated_at": "2026-09-09 13:15:58.530270+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products", "ai-tools"], "entities": ["Prime Video", "Amazon MGM Studios", "Maxton Hall", "Raf Soltanovich", "Mona Kasten"], "alternates": {"html": "https://wpnews.pro/news/prime-video-introduces-new-lip-sync-technology-on-maxton-hall", "markdown": "https://wpnews.pro/news/prime-video-introduces-new-lip-sync-technology-on-maxton-hall.md", "text": "https://wpnews.pro/news/prime-video-introduces-new-lip-sync-technology-on-maxton-hall.txt", "jsonld": "https://wpnews.pro/news/prime-video-introduces-new-lip-sync-technology-on-maxton-hall.jsonld"}}