{"slug": "pr-ai-server-demand-continues-to-support-memory-prices-in-3q26-but-gains-as-and", "title": "(PR) AI Server Demand Continues to Support Memory Prices in 3Q26, but Gains Moderate as Consumer Demand Weakens and High Base Effects Take Hold", "summary": "TrendForce reports that DRAM contract prices will rise 13-18% QoQ in 3Q26 due to tight supply from AI server demand, while NAND Flash prices will increase 10-15% QoQ as consumer demand weakens and high base effects moderate gains.", "body_md": "TrendForce's latest memory pricing survey reveals that the DRAM market will remain extremely tight in the third quarter of 2026. However, weaker demand from consumer applications and the impact of a higher comparison base are expected to moderate contract price increases to 13-18% QoQ.\n\nDemand for NAND Flash will continue to be driven primarily by AI inference and large-scale data center deployments. Yet, with contract prices already at record highs and consumer demand slowing, price tolerance among consumer customers has reached its limit. As a result, NAND Flash contract prices are projected to increase by 10-15% QoQ—a noticeably slower pace than in previous quarters.", "url": "https://wpnews.pro/news/pr-ai-server-demand-continues-to-support-memory-prices-in-3q26-but-gains-as-and", "canonical_source": "https://www.techpowerup.com/350486/ai-server-demand-continues-to-support-memory-prices-in-3q26-but-gains-moderate-as-consumer-demand-weakens-and-high-base-effects-take-hold", "published_at": "2026-07-03 06:29:14+00:00", "updated_at": "2026-07-03 21:20:14.564089+00:00", "lang": "en", "topics": ["ai-infrastructure", "ai-chips"], "entities": ["TrendForce", "DRAM", "NAND Flash"], "alternates": {"html": "https://wpnews.pro/news/pr-ai-server-demand-continues-to-support-memory-prices-in-3q26-but-gains-as-and", "markdown": "https://wpnews.pro/news/pr-ai-server-demand-continues-to-support-memory-prices-in-3q26-but-gains-as-and.md", "text": "https://wpnews.pro/news/pr-ai-server-demand-continues-to-support-memory-prices-in-3q26-but-gains-as-and.txt", "jsonld": "https://wpnews.pro/news/pr-ai-server-demand-continues-to-support-memory-prices-in-3q26-but-gains-as-and.jsonld"}}